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  • In Search of Entrepreneurial Innovation in the Australian Outdoor Hospitality Parks Sector

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    Brooker_2011_02Thesis.pdf (11.91Mb)
    Author(s)
    Brooker, Edward
    Primary Supervisor
    Davidson, Michael
    Marles, Kathryn
    Other Supervisors
    Joppe, Marion
    Year published
    2011
    Metadata
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    Abstract
    Innovation has been lauded as a key ingredient in business success, and while several studies have examined the role of innovation in manufacturing and technology, fewer studies have explored its role in tourism., and even less in the caravan park industry. The notion of innovation has undergone a semantic stretch, to the point where it is tossed into many contexts as a strategic action step. The term is derived from Latin meaning "to introduce something new to the existing realm and order of things", and can be applied to products, services, processes, organization, and marketing. Much of the literature refers to innovation ...
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    Innovation has been lauded as a key ingredient in business success, and while several studies have examined the role of innovation in manufacturing and technology, fewer studies have explored its role in tourism., and even less in the caravan park industry. The notion of innovation has undergone a semantic stretch, to the point where it is tossed into many contexts as a strategic action step. The term is derived from Latin meaning "to introduce something new to the existing realm and order of things", and can be applied to products, services, processes, organization, and marketing. Much of the literature refers to innovation as being either incremental or radical, with the latter particularly referenced with technology. Ultimately, most innovations are improvements to what is already in place, designed to act as a point of differentiation, targeting primarily existing markets, and to a lesser extent, new markets.
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    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    Griffith Business School
    DOI
    https://doi.org/10.25904/1912/2703
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Note
    This thesis has been scanned.
    Subject
    Innovation in tourism
    Outdoor hospitality parks
    Entrepreneurial innovation
    Publication URI
    http://hdl.handle.net/10072/365699
    Collection
    • Theses - Higher Degree by Research

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