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  • The Rejection of Moral Taint: An Examination of Magical Contagion Responses

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    Tapp_2016_01Thesis.pdf (991.6Kb)
    Author(s)
    Tapp, Caley
    Primary Supervisor
    Occhipinti, Stefano
    Other Supervisors
    Oaten, Megan
    Year published
    2016
    Metadata
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    Abstract
    The aim of the present thesis is to examine the relationship between moral contagion and disgust, as well as whether moral contagion concerns are expressed as avoidance behaviour. Chapter 1 contains a review of existing findings in the areas of moral contagion, disgust, and the evidence for a relationship between disgust and morality. Three key gaps in the literature were identified. First, it remains unclear whether different types of moral transgressions result in differing levels of avoidance. Second, there is currently limited empirical evidence for a relationship between disgust and moral contagion. Third, although the ...
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    The aim of the present thesis is to examine the relationship between moral contagion and disgust, as well as whether moral contagion concerns are expressed as avoidance behaviour. Chapter 1 contains a review of existing findings in the areas of moral contagion, disgust, and the evidence for a relationship between disgust and morality. Three key gaps in the literature were identified. First, it remains unclear whether different types of moral transgressions result in differing levels of avoidance. Second, there is currently limited empirical evidence for a relationship between disgust and moral contagion. Third, although the existing literature has found that people express the desire to avoid objects tainted by a moral transgressor there is currently no behavioural evidence of this effect. Chapter 2 is a systematic review of the moral contagion literature which has been written up for submission to a journal. The results of the reviewed studies provide support for the existence of a moral contagion effect. People show a desire to avoid physical contact with an object contaminated by a moral transgressor. The systematic review highlights two key limitations of the moral contagion literature. First, the literature has thus far failed to isolate a mechanism by which moral contagion operates. Second, none of the studies included a behavioural avoidance outcome. Study 1, reported in Chapter 3, investigated the desire to avoid a contaminated object across a range of transgressions which differed in moral severity. Results show that the severity of the moral transgression was found to have an effect whereby the more morally severe the transgression committed by the previous owner the greater the desire to avoid the tainted object.
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    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    School of Applied Psychology
    DOI
    https://doi.org/10.25904/1912/1792
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Subject
    Avoidance behaviour
    Moral contagion
    Moral transgressions
    Publication URI
    http://hdl.handle.net/10072/365739
    Collection
    • Theses - Higher Degree by Research

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