Show simple item record

dc.contributor.authorHopwood, Mariaen_US
dc.contributor.authorKitchin, Paulen_US
dc.contributor.authorSkinner, Jamesen_US
dc.contributor.editorMaria Hopwood, Paul Kitchin & James Skinneren_US
dc.date.accessioned2017-04-24T11:24:26Z
dc.date.available2017-04-24T11:24:26Z
dc.date.issued2010en_US
dc.date.modified2011-05-11T07:21:45Z
dc.identifier.isbn9781856176156en_US
dc.identifier.doihttp://www.elsevier.comen_AU
dc.identifier.urihttp://hdl.handle.net/10072/36586
dc.description.abstractContemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues. This book discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. * Discussion is customized to apply directly to sports management, thoroughly exploring the nuances of the field * Case studies are used throughout the book to illustrate the practical application of theory * Discussion questions help to formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice * Examples used draw from the authors' extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the fielden_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherElsevieren_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttp://www.elsevier.com/wps/find/bookdescription.cws_home/722309/description#descriptionen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofvolume1en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classifieden_US
dc.subject.fieldofresearchcode159999en_US
dc.titleSport Public Relations and Communicationen_US
dc.typeBooken_US
dc.type.descriptionA3 - Editeden_US
dc.type.codeA - Booksen_US
gro.rights.copyrightSelf-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.en_AU
gro.date.issued2010
gro.hasfulltextNo Full Text


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Books
    Contains books authored and edited by Griffith authors.

Show simple item record