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dc.contributor.advisorKing, Ceridwyn
dc.contributor.advisorGrace, Debra
dc.contributor.authorGardiner, Sarah
dc.date.accessioned2018-01-23T02:24:53Z
dc.date.available2018-01-23T02:24:53Z
dc.date.issued2012
dc.identifier.doi10.25904/1912/1889
dc.identifier.urihttp://hdl.handle.net/10072/365997
dc.description.abstractSegmenting consumers based on generational cohort membership is a widely used and accepted practice among academics and practitioners. The concept, shared life experiences of a generational cohort create shared beliefs, attitudes and behaviour among the cohort’s members, underpins this segmentation approach. Interest in generational cohorts has fuelled debate on the defining consumer characteristics of each cohort, and lead to stereotyping of their beliefs, attitudes and behaviour. Yet, cross-generational empirical research into the factors that shape generational consumer behaviour is absent despite immense interest. This study fills this knowledge gap by developing a model of generational consumer decision-making. This study focuses on the generational cohorts known as the Baby Boomers (born 1946 to 1964), Generation X (born 1965 to 1976) and Generation Y (born 1977 to 1994). These cohorts are the focus of most academic studies on this topic, represent the largest adult consumer group in Australia at present and are having a worldwide influence on consumer trends. A sequential mixed methods approach was employed for this study involving seven focus group interviews with members of the Baby Boomer, Generation X and Generation Y cohorts, followed by a national online survey of Australians from these three cohorts. Quantitative data analysis was based on 627 responses, principally analysed using the Partial Least Squares approach to Structural Equation Modelling. The result of this study advances consumer attitudinal theory and generational cohort analysis by unpacking the underlying influences on generational consumer decision-making. The results show that intention to purchase is determined by a consumer’s attitude, consistent with the theory of reasoned action and theory of planned behaviour that underpin this study.
dc.languageEnglish
dc.publisherGriffith University
dc.publisher.placeBrisbane
dc.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
dc.subject.keywordsDomestic travel decision-making
dc.subject.keywordsDomestic tourism
dc.subject.keywordsGenerational tourism
dc.subject.keywordsBaby boomers tourism
dc.subject.keywordsGeneration X tourism
dc.subject.keywordsGeneration Y tourism
dc.titleGenerational Consumer Decision-Making: A Study of Domestic Travel in Australia
dc.typeGriffith thesis
gro.facultyGriffith Business School
gro.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
gro.hasfulltextFull Text
dc.rights.accessRightsPublic
gro.identifier.gurtIDgu1357090831214
gro.source.ADTshelfnoADT0
gro.source.GURTshelfnoGURT1335
gro.thesis.degreelevelThesis (PhD Doctorate)
gro.thesis.degreeprogramDoctor of Philosophy (PhD)
gro.departmentGriffith Business School
gro.griffith.authorGardiner, Sarah J.


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