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  • Group Decision-Making Process of Young Chinese Independent Travellers

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    Song_2015_02Thesis.pdf (1.924Mb)
    Author(s)
    Song, Hanqun
    Primary Supervisor
    Sparks, Beverley
    Other Supervisors
    Wang, Ying
    Year published
    2015
    Metadata
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    Abstract
    China’s tourism industry has been developing at a phenomenal pace and an increasing number of young Chinese travellers are now preferring independent travel over package tours (International Tourism Consulting Group, 2011). Independent travel does not equate to an individual travelling alone, Chinese travellers often travel with a small group of people, such as friends, colleagues, and family members. Therefore, associated independent travel decisions and itineraries may not be made by an individual but by the group travelling together. However, the existing literature has not examined how groups of Chinese travellers make ...
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    China’s tourism industry has been developing at a phenomenal pace and an increasing number of young Chinese travellers are now preferring independent travel over package tours (International Tourism Consulting Group, 2011). Independent travel does not equate to an individual travelling alone, Chinese travellers often travel with a small group of people, such as friends, colleagues, and family members. Therefore, associated independent travel decisions and itineraries may not be made by an individual but by the group travelling together. However, the existing literature has not examined how groups of Chinese travellers make travel-related decisions. This study examines how small groups of young Chinese independent travellers make travel-related decisions. Specifically, four sub-objectives are to: 1) explore the topics discussed by group members in the group travel decision-making process; 2) understand how groups of travellers communicate with others in a group travel decision-making process from both verbal and non-verbal communication perspectives; 3) examine whether small groups of travellers experience any disagreement or conflict. If so, how do they address the disagreement or conflict in order to reach agreement; and 4) characterise the actions of group leaders in the group travel decision-making process.
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    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    Griffith Business School
    DOI
    https://doi.org/10.25904/1912/390
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Subject
    Chinese travellers
    Independent travel, Chinese
    Package tours
    Publication URI
    http://hdl.handle.net/10072/366092
    Collection
    • Theses - Higher Degree by Research

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