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  • A Study of the Impact of Culture on International Business Format Franchising: The Case of Taiwan

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    Chen_2010_02Thesis.pdf (467.1Kb)
    Author(s)
    Chen, Hui-Heng
    Primary Supervisor
    Gatfield, Terry
    Other Supervisors
    Hume, Margee
    Year published
    2010
    Metadata
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    Abstract
    The focus of this research thesis is to examine the impact of culture on international franchising strategies adopted by American and Japanese international franchisors when entering Taiwan. Franchising has, over many decades, been demonstrated as a highly successfully means of engaging in commercial business operations. Franchising is a market related business method that is based on contractual arrangements that delineate responsibilities, decision rights and resources of the franchisor and franchisee. There are two recognised franchise systems comprising of the product/trade-name system and the business format franchise ...
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    The focus of this research thesis is to examine the impact of culture on international franchising strategies adopted by American and Japanese international franchisors when entering Taiwan. Franchising has, over many decades, been demonstrated as a highly successfully means of engaging in commercial business operations. Franchising is a market related business method that is based on contractual arrangements that delineate responsibilities, decision rights and resources of the franchisor and franchisee. There are two recognised franchise systems comprising of the product/trade-name system and the business format franchise systems. In contrast to the product/trade-name system, the business format franchise system provides a complete and proven system of business operations and establishes an ongoing support relationship between franchisor and franchisees. In this thesis, the focus will be upon the business format franchise system. Franchising has expanded rapidly in domestic markets and also in the international marketplace. Franchisors have developed consumer confidence in their products/services and brand names through store design, recognisable arrangement of merchandise and high levels of service, which are consistent across franchise outlets. Franchisors provide customers with a range of quality-controlled options both in service industries and the consumer goods market.
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    Thesis Type
    Thesis (Masters)
    Degree Program
    Master of Philosophy (MPhil)
    School
    Griffith Business School
    DOI
    https://doi.org/10.25904/1912/1509
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Subject
    Franchising, Taiwan
    Franchisors, Taiwan
    Franchisors, Japanese
    Franchisors, American
    Publication URI
    http://hdl.handle.net/10072/366163
    Collection
    • Theses - Higher Degree by Research

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