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dc.contributor.advisorSparks, Beverley
dc.contributor.advisorBuckley, Ralf
dc.contributor.authorCooper Villagran, Mary-Annen_US
dc.date.accessioned2018-01-23T02:27:54Z
dc.date.available2018-01-23T02:27:54Z
dc.date.issued2017en_US
dc.identifier.urihttp://hdl.handle.net/10072/366261
dc.description.abstractThis thesis reports on a program of research that investigates the meaning of green destination image (GDI). Extending traditional destination image theory, this research develops and explores a new integrated model of GDI. The new GDI model contains three phases of analysis, perspective and understanding: construction of tourism offerings by stakeholders; projection of tourism experiences through marketing channels, and perception by tourists of the destinations. It contains three psychological components, namely: cognitive (information), affective (emotions) and conative (intentions). It contains three information sources, namely induced, autonomous and organic. It also recognises that perception may be influenced by individual tourist personality factors not considered here. Using a case study approach, the GDI model is tested in the Patagonian region of Chile, which is perceived in the tourism industry as a remote, lifetime-list destination with nature and scenery as primary attractions. Five individual case study sites are compared: Huilo Huilo Biological Reserve; Lake Llanquihue Basin and surroundings; Chiloe Island; the Carretera Austral; and Torres del Paine National Park. Within each case study site, multiple sources of empirical observations were collected including in- depth interviews, site observations and content analysis of marketing materials. This multi site, multi method approach facilitated a deep investigation of how and why individual stakeholders’ perceptions and experiences contribute to the GDI model.en_US
dc.languageEnglishen_US
dc.publisherGriffith Universityen_US
dc.publisher.placeBrisbaneen_US
dc.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.en_US
dc.subject.keywordsGreen destination imageen_US
dc.subject.keywordsPatagonian region of Chileen_US
dc.subject.keywordsHuilo Huilo Biological Reserveen_US
dc.subject.keywordsLake Llanquihue Basinen_US
dc.subject.keywordsChiloe Islanden_US
dc.subject.keywordsCarretera Australen_US
dc.subject.keywordsTorres del Paine National Parken_US
dc.titleGreen Destination Image: Construction, Projection, Perceptionsen_US
dc.typeGriffith thesisen_US
dc.date.embargoEnd2018-03-20en_US
gro.facultyGriffith Business Schoolen_US
gro.hasfulltextFull Text
dc.rights.accessRightsRestricted (for period of time)en_US
gro.identifier.gurtIDgu1500273984260en_US
gro.thesis.degreelevelThesis (PhD Doctorate)en_US
gro.thesis.degreeprogramDoctor of Philosophy (PhD)en_US
gro.departmentGriffith Business Schoolen_US
gro.griffith.authorCooper Villagran, Mary-Ann


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