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  • Australian Feminist Approaches to Mass Awareness Campaigns: Celanthropy, Celebrity Feminism and Online Activism

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    Casey_2015_02Thesis.pdf (1.603Mb)
    Author(s)
    Casey, Sarah Jane
    Primary Supervisor
    Lovell, Sue
    Chamberlain, Susanna
    Year published
    2015
    Metadata
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    Abstract
    This research asks which methods can successfully promote mainstream recognition for an issue, and if the success of such methods translates to a stronger feminist movement in Australia in the twenty-first century Western zeitgeist. These questions are important because broader-scale feminist consciousness-raising is critical at a time when the dominant discourses of neoliberalism and postfeminism often mean a reduced focus on collective campaigning for issues such as the awareness of gender-based violence, and there has arguably been an evacuation of substantive feminist politics in some areas. My original contribution lies ...
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    This research asks which methods can successfully promote mainstream recognition for an issue, and if the success of such methods translates to a stronger feminist movement in Australia in the twenty-first century Western zeitgeist. These questions are important because broader-scale feminist consciousness-raising is critical at a time when the dominant discourses of neoliberalism and postfeminism often mean a reduced focus on collective campaigning for issues such as the awareness of gender-based violence, and there has arguably been an evacuation of substantive feminist politics in some areas. My original contribution lies in the testing and analysis of campaign methods and pathways for the information of Australian feminists who want to take women’s rights issues to more central mainstream spaces in feminist mass awareness campaigning. This research explores the deployment of what I call the twenty-first century’s ‘Tools of the Zeitgeist’. This thesis focuses on three current mainstream Tools of the Zeitgeist: celebrity philanthropy and activism; celebrity feminists; and mainstream, online and social media activism. This research is unique because the discussion revolves around these three areas for feminist activism, which I argue would be most beneficial when used in tandem because they are often utilised in other social movements’ mass awareness campaigns (e.g., poverty or environment) and are rarely deployed in unison in organised feminist mass awareness campaigning. This thesis argues that there is an increased velocity in the Australian mediasphere of feminist discourse and engagement, and as such, it recognises that this is a critical nexus for the potential for a larger scale feminist-led mass awareness campaigning in Australia.
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    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    School of Humanities
    DOI
    https://doi.org/10.25904/1912/2528
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Subject
    Western zeitgeist
    Mass Awareness Campaigns
    Celanthropy
    Celebrity Feminism
    Online Activism
    Feminist movement in Australia
    Publication URI
    http://hdl.handle.net/10072/366513
    Collection
    • Theses - Higher Degree by Research

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