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  • Rise up Suns: A Longitudinal Study of Sport Fan Development

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    Doyle_2014_02Thesis.pdf (1.875Mb)
    Author(s)
    Doyle, Jason P.
    Primary Supervisor
    Funk, Daniel
    Other Supervisors
    Lock, Daniel
    Kevin, Filo,
    Pentecost, Robin
    Year published
    2014
    Metadata
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    Abstract
    Sport fans are key stakeholders for professional sport teams. Fans contribute both indirectly and directly to revenue streams and thus help teams to remain sustainable. However, the sport marketplace is an increasingly competitive landscape where a growing number of teams compete to attract, retain and develop fans. Such competition necessitates research that better outlines how and why individuals become team fans. Building on this opportunity, the current research investigates how the process of team identification can be used to understand fan development. Overall, this research contributes to existing theory by detailing ...
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    Sport fans are key stakeholders for professional sport teams. Fans contribute both indirectly and directly to revenue streams and thus help teams to remain sustainable. However, the sport marketplace is an increasingly competitive landscape where a growing number of teams compete to attract, retain and develop fans. Such competition necessitates research that better outlines how and why individuals become team fans. Building on this opportunity, the current research investigates how the process of team identification can be used to understand fan development. Overall, this research contributes to existing theory by detailing the factors and processes that underpin fan development. The Psychological Continuum Model (PCM) was used as the theoretical framework to guide this research. The PCM provides a developmental framework that can be used to understand the progression of psychological connections with sport objects. Specifically, the PCM conceptualises how an individual may move from simply being aware of a team through three additional stages of team connection, culminating in team allegiance. The current research advances the PCM as a fan development framework by incorporating social identity theory into the model. In doing so, team identification was identified as a construct that can be used to examine the processes that lead to fan development. To better understand the processes that explain fan development, three studies were conducted. These studies gathered both quantitative (Study 1) and qualitative (Study 2 and Study 3) data, providing the researcher with cross-sectional and longitudinal data relevant to the investigation. All data were collected from fans of a new professional sport team located in Australia.
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    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    Griffith Business School
    DOI
    https://doi.org/10.25904/1912/3623
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Subject
    Psychological Continuum Model (PCM)
    Sport fan loyalty
    Team identification
    Sport fans
    Publication URI
    http://hdl.handle.net/10072/366748
    Collection
    • Theses - Higher Degree by Research

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