We currently are experiencing system difficulties and as a result some links are not working. We apologise for this inconvenience and are working to correct the issue.
Branded Content and Australian Hybrid Film Financing
Author
Primary Supervisor
Herman Van Eyken
Patricia FitzSimons
Other Supervisors
Charles Strachan
James Greville
Year published
2017
Metadata
Show full item recordAbstract
This exegesis proposes an alternative strategy for financing feature films in Australia, one centred on working to create a fictional narrative screenplay in conjunction with commercial brand partners. The studio project at the heart of this reflective practice research is the writing and development of King of Speed, a feature film script set in the realm of competitive automobile racing. I argue that the alignment of this milieu and industry with my narrative interests has provided a unique opportunity to partner with key corporations and brands without ceding creative control. I suggest that a major challenge confronted ...
View more >This exegesis proposes an alternative strategy for financing feature films in Australia, one centred on working to create a fictional narrative screenplay in conjunction with commercial brand partners. The studio project at the heart of this reflective practice research is the writing and development of King of Speed, a feature film script set in the realm of competitive automobile racing. I argue that the alignment of this milieu and industry with my narrative interests has provided a unique opportunity to partner with key corporations and brands without ceding creative control. I suggest that a major challenge confronted in the design of the project is the aesthetic contextualisation of commercial content. A key aim of the script development is to provide opportunities for sponsorship and the showcasing of ‘products’ that appear to be contextually naturalised and hence not to violate the integrity of the artwork. This research contributes to the field of screen producing and filmmakers who are seeking ways to finance feature films that are outside entrenched and established models. The exegesis investigates the process of script development; the financial advantages and disadvantages that can be gained from associating films with brands; the ethical and aesthetic limits of product placement; the complex issues surrounding artists’ rights; and the commercial challenges to influences on creative integrity.
View less >
View more >This exegesis proposes an alternative strategy for financing feature films in Australia, one centred on working to create a fictional narrative screenplay in conjunction with commercial brand partners. The studio project at the heart of this reflective practice research is the writing and development of King of Speed, a feature film script set in the realm of competitive automobile racing. I argue that the alignment of this milieu and industry with my narrative interests has provided a unique opportunity to partner with key corporations and brands without ceding creative control. I suggest that a major challenge confronted in the design of the project is the aesthetic contextualisation of commercial content. A key aim of the script development is to provide opportunities for sponsorship and the showcasing of ‘products’ that appear to be contextually naturalised and hence not to violate the integrity of the artwork. This research contributes to the field of screen producing and filmmakers who are seeking ways to finance feature films that are outside entrenched and established models. The exegesis investigates the process of script development; the financial advantages and disadvantages that can be gained from associating films with brands; the ethical and aesthetic limits of product placement; the complex issues surrounding artists’ rights; and the commercial challenges to influences on creative integrity.
View less >
Thesis Type
Thesis (Professional Doctorate)
Degree Program
Doctor of Visual Arts (DVA)
School
Queensland College of Art
Subject
Feature film financing, Australia
Fictional narrative screenplay
Commercial brand partners
Creative integrity