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  • The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts

    Author(s)
    Hume, Margaret
    Sullivan Mort, Gillian
    Griffith University Author(s)
    Sullivan Mort, Gillian
    Hume, Margaret M.
    Year published
    2010
    Metadata
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    Abstract
    Purpose - Organizations must base success on consumer retention predicated on the consumer's desire to repurchase. Some organizations, such as those providing emotionally charged and complex services in the performing arts, find this difficult. Knowledge of the role of emotions in customer judgments is negligible. The relationship of core service quality and peripheral quality on repurchase intent is also understudied. This paper aims to model and test the interrelationship of these constructs in predicting repurchase intention in a performing arts context. Design/methodology/approach - A survey instrument tailored to ...
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    Purpose - Organizations must base success on consumer retention predicated on the consumer's desire to repurchase. Some organizations, such as those providing emotionally charged and complex services in the performing arts, find this difficult. Knowledge of the role of emotions in customer judgments is negligible. The relationship of core service quality and peripheral quality on repurchase intent is also understudied. This paper aims to model and test the interrelationship of these constructs in predicting repurchase intention in a performing arts context. Design/methodology/approach - A survey instrument tailored to the performing arts was administered to a sample of 250 past and present performing arts audience members, with responses examined using structural equation modeling. Findings - Results indicate repurchase intention is largely based on satisfaction mediated by perceived value. Core service quality, appraisal emotion and peripheral service quality influence perceived value for time and money, with core service quality and peripheral service quality in turn influencing appraisal emotion. Appraisal emotion directly affects customer satisfaction but has no direct relationship to repurchase intention. Peripheral service quality, however, directly affects repurchase intention. Practical implications - Evidence suggests expansion of the strategic focus to include peripheral services in order to maximize repurchase. Core service quality, (the act) affects repurchase intent through an indirect path mediated by appraisal emotion, which does not directly influence repurchase intent. Appraisal emotions are influential in determining perceived value. Originality/value - This is the first known paper combining this system of relationships including the influence and role of appraisal emotion in the performing arts context.
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    Journal Title
    Journal of Services Marketing
    Volume
    24
    Issue
    2
    DOI
    https://doi.org/10.1108/08876041011031136
    Subject
    Marketing not elsewhere classified
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/36694
    Collection
    • Journal articles

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