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dc.contributor.authorHume, Margaret
dc.contributor.authorSullivan Mort, Gillian
dc.date.accessioned2017-05-03T11:48:35Z
dc.date.available2017-05-03T11:48:35Z
dc.date.issued2010
dc.date.modified2011-03-01T08:30:47Z
dc.identifier.issn08876045
dc.identifier.doi10.1108/08876041011031136
dc.identifier.urihttp://hdl.handle.net/10072/36694
dc.description.abstractPurpose - Organizations must base success on consumer retention predicated on the consumer's desire to repurchase. Some organizations, such as those providing emotionally charged and complex services in the performing arts, find this difficult. Knowledge of the role of emotions in customer judgments is negligible. The relationship of core service quality and peripheral quality on repurchase intent is also understudied. This paper aims to model and test the interrelationship of these constructs in predicting repurchase intention in a performing arts context. Design/methodology/approach - A survey instrument tailored to the performing arts was administered to a sample of 250 past and present performing arts audience members, with responses examined using structural equation modeling. Findings - Results indicate repurchase intention is largely based on satisfaction mediated by perceived value. Core service quality, appraisal emotion and peripheral service quality influence perceived value for time and money, with core service quality and peripheral service quality in turn influencing appraisal emotion. Appraisal emotion directly affects customer satisfaction but has no direct relationship to repurchase intention. Peripheral service quality, however, directly affects repurchase intention. Practical implications - Evidence suggests expansion of the strategic focus to include peripheral services in order to maximize repurchase. Core service quality, (the act) affects repurchase intent through an indirect path mediated by appraisal emotion, which does not directly influence repurchase intent. Appraisal emotions are influential in determining perceived value. Originality/value - This is the first known paper combining this system of relationships including the influence and role of appraisal emotion in the performing arts context.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing Ltd.
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom170
dc.relation.ispartofpageto182
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Services Marketing
dc.relation.ispartofvolume24
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleThe consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorSullivan Mort, Gillian
gro.griffith.authorHume, Margaret M.


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