An Exploration of Personality and Speed Limit Compliance

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Author(s)
Griffin, D
O'Cass, A
Griffith University Author(s)
Year published
2010
Metadata
Show full item recordAbstract
Research suggests that noncompliance with speed limits is high. One factor that may provide some explanation for individuals' speeding behavior is the driver's personality. To examine social issue behavior in relation to speeding, this study examined specific personality characteristics in the context of speed limit compliance behavior. To test the hypotheses, data were gathered via an online survey. The results indicate that personality, along with social issue involvement, influenced speed limit compliance behavior.Research suggests that noncompliance with speed limits is high. One factor that may provide some explanation for individuals' speeding behavior is the driver's personality. To examine social issue behavior in relation to speeding, this study examined specific personality characteristics in the context of speed limit compliance behavior. To test the hypotheses, data were gathered via an online survey. The results indicate that personality, along with social issue involvement, influenced speed limit compliance behavior.
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Journal Title
Journal of Nonprofit and Public Sector Marketing
Volume
22
Issue
4
Copyright Statement
© 2010 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Subject
Marketing
Marketing not elsewhere classified