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  • Public Relations Practices in Pakistan: Considering Grunig's General Principles of Excellence

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    Zehra_2017_01Thesis.pdf (1.199Mb)
    Author(s)
    Zehra, Farheen
    Primary Supervisor
    Stockwell, Stephen
    Other Supervisors
    Pearson, Mark
    Year published
    2017
    Metadata
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    Abstract
    Continuities and differences in international public relations are the focus of much recent debate in the field. Unfortunately, the study of public relations in the sixth most populous country in the world, Pakistan, faces a dearth of local research and expertise. This study aims to investigate the public relations practice in Pakistan in light of Grunig’s principles of excellence in public relations. It also intends to identify what models of public relations are practiced in Pakistan. The study is an initial attempt to explore the practice of public relations in that country with regard to theoretical constructs. In order ...
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    Continuities and differences in international public relations are the focus of much recent debate in the field. Unfortunately, the study of public relations in the sixth most populous country in the world, Pakistan, faces a dearth of local research and expertise. This study aims to investigate the public relations practice in Pakistan in light of Grunig’s principles of excellence in public relations. It also intends to identify what models of public relations are practiced in Pakistan. The study is an initial attempt to explore the practice of public relations in that country with regard to theoretical constructs. In order to conduct the study, 22 public relations practitioners working actively in different categories of organizations in Pakistan were interviewed. The semi-structured, in-depth interviews allow a close view of the current practices of public relations in Pakistan. Thematic and content analysis of those interviews led to the discovery that not all generic principles of excellent public relations espoused by Grunig are followed in Pakistan. Lack of understanding of the concept of strategic management in public relations leads to compromised organizational outcomes. The study found that public relations is still combating an identity crisis in many Pakistani organizations. Apart from the government organizations, very few organizations have a separate department of public relations.
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    Thesis Type
    Thesis (Masters)
    Degree Program
    Master of Arts Research (MARes)
    School
    School of Humanities, Languages and Social Science
    DOI
    https://doi.org/10.25904/1912/3434
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Subject
    Public relations, Pakistan
    James E. Grunig
    Strategic management, Pakistan
    Publication URI
    http://hdl.handle.net/10072/367371
    Collection
    • Theses - Higher Degree by Research

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