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dc.contributor.advisorRundle-Thiele, Sharyn
dc.contributor.authorAl-Mosa, Yara Abdullah S
dc.date.accessioned2018-01-23T02:57:22Z
dc.date.available2018-01-23T02:57:22Z
dc.date.issued2017
dc.identifier.doi10.25904/1912/1998
dc.identifier.urihttp://hdl.handle.net/10072/367907
dc.description.abstractThe unprecedented scale and cumulative impact of individual behaviour on the natural environment threatens the balance of the world’s ecosystem (Milfont & Schultz, 2015; Veiga et al., 2016; Weaver, 2015). Over many centuries human practices have contributed to environmental degradation (Davis, 2011) potentially limiting future growth and wellbeing. While environmental issues and concerns have been understood since the 1970s, the destruction and overuse of environmental resources continues (Mehmetoglu, 2010). One common human behaviour that significantly contributes is littering (Chitotombe, 2014), which can be intentional or accidental, individual or a more complex multi-faceted social problem. Social marketing seeks to motivate people to change their behaviour at the downstream level and/or it seeks to alter the systems and environment surrounding an individual to effect behavioural change for the good of society (Polonsky, Francis, & Renzaho, 2015). Social marketers seek to encourage the target audience to trial a social behaviour and then sustain or maintain that behaviour (Cavill & Bauman, 2004; Evans, Blitstein, Hersey, Renaud, & Yaroch, 2008; Parkinson, Russell-Bennett, & Previte, 2012; Walls, Peeters, Loff, & Crammond, 2009).
dc.languageEnglish
dc.publisherGriffith University
dc.publisher.placeBrisbane
dc.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
dc.subject.keywordsSocial marketing
dc.subject.keywordsEnvironmental degradation
dc.subject.keywordsLittering
dc.subject.keywordsThe motivation, opportunity, ability, behaviour (MOAB) framework
dc.subject.keywordsQualitative thematic analysis
dc.titleExtending Understanding of Middle Eastern Littering Behaviour Beyond the Individual: A Formative Research Study
dc.typeGriffith thesis
dc.date.embargoEnd2018-04-10
gro.facultyGriffith Business School
gro.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
gro.hasfulltextFull Text
dc.contributor.otheradvisorParkinson, Joy
gro.identifier.gurtIDgu1500271875161
gro.thesis.degreelevelThesis (PhD Doctorate)
gro.thesis.degreeprogramDoctor of Philosophy (PhD)
gro.departmentGriffith Business School
gro.griffith.authorAlmosa, Yara AS.


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