Extending Understanding of Middle Eastern Littering Behaviour Beyond the Individual: A Formative Research Study
dc.contributor.advisor | Rundle-Thiele, Sharyn | |
dc.contributor.author | Al-Mosa, Yara Abdullah S | |
dc.date.accessioned | 2018-01-23T02:57:22Z | |
dc.date.available | 2018-01-23T02:57:22Z | |
dc.date.issued | 2017 | |
dc.identifier.doi | 10.25904/1912/1998 | |
dc.identifier.uri | http://hdl.handle.net/10072/367907 | |
dc.description.abstract | The unprecedented scale and cumulative impact of individual behaviour on the natural environment threatens the balance of the world’s ecosystem (Milfont & Schultz, 2015; Veiga et al., 2016; Weaver, 2015). Over many centuries human practices have contributed to environmental degradation (Davis, 2011) potentially limiting future growth and wellbeing. While environmental issues and concerns have been understood since the 1970s, the destruction and overuse of environmental resources continues (Mehmetoglu, 2010). One common human behaviour that significantly contributes is littering (Chitotombe, 2014), which can be intentional or accidental, individual or a more complex multi-faceted social problem. Social marketing seeks to motivate people to change their behaviour at the downstream level and/or it seeks to alter the systems and environment surrounding an individual to effect behavioural change for the good of society (Polonsky, Francis, & Renzaho, 2015). Social marketers seek to encourage the target audience to trial a social behaviour and then sustain or maintain that behaviour (Cavill & Bauman, 2004; Evans, Blitstein, Hersey, Renaud, & Yaroch, 2008; Parkinson, Russell-Bennett, & Previte, 2012; Walls, Peeters, Loff, & Crammond, 2009). | |
dc.language | English | |
dc.publisher | Griffith University | |
dc.publisher.place | Brisbane | |
dc.rights.copyright | The author owns the copyright in this thesis, unless stated otherwise. | |
dc.subject.keywords | Social marketing | |
dc.subject.keywords | Environmental degradation | |
dc.subject.keywords | Littering | |
dc.subject.keywords | The motivation, opportunity, ability, behaviour (MOAB) framework | |
dc.subject.keywords | Qualitative thematic analysis | |
dc.title | Extending Understanding of Middle Eastern Littering Behaviour Beyond the Individual: A Formative Research Study | |
dc.type | Griffith thesis | |
dc.date.embargoEnd | 2018-04-10 | |
gro.faculty | Griffith Business School | |
gro.rights.copyright | The author owns the copyright in this thesis, unless stated otherwise. | |
gro.hasfulltext | Full Text | |
dc.contributor.otheradvisor | Parkinson, Joy | |
gro.identifier.gurtID | gu1500271875161 | |
gro.thesis.degreelevel | Thesis (PhD Doctorate) | |
gro.thesis.degreeprogram | Doctor of Philosophy (PhD) | |
gro.department | Griffith Business School | |
gro.griffith.author | Almosa, Yara AS. |
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