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  • Understanding of Consumer Behavioural Intention towards Choice of Ethnic Restaurant

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    Che Rose_2016_01Thesis.pdf (2.501Mb)
    Author(s)
    Che Rose, Kamarul Hasni
    Primary Supervisor
    Patiar, Anoop
    Sparks, Beverley
    Year published
    2016
    Metadata
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    Abstract
    A person’s choice of restaurant is influenced by the quality of food (Cullen, 2005; Jang, Ha & Park, 2012), price (Hyun, 2009; Law, To & Goh, 2008), service quality (Arora & Singer, 2006; Chen & Hu, 2010; Law et al., 2008), value for money (Hyun, 2009), atmosphere or ambience (Arora & Singer, 2006; Law et al., 2008; Ryu & Han, 2010; Namkung & Jang, 2008) and location (Hyun, 2009: Johns & Howard, 1998). While a number of studies have been conducted on a range of restaurant types, such as fast food restaurants, chain restaurants, fine dining restaurants and casual dining restaurants (Arora & Singer, 2006; Hyun, 2009; Njite, ...
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    A person’s choice of restaurant is influenced by the quality of food (Cullen, 2005; Jang, Ha & Park, 2012), price (Hyun, 2009; Law, To & Goh, 2008), service quality (Arora & Singer, 2006; Chen & Hu, 2010; Law et al., 2008), value for money (Hyun, 2009), atmosphere or ambience (Arora & Singer, 2006; Law et al., 2008; Ryu & Han, 2010; Namkung & Jang, 2008) and location (Hyun, 2009: Johns & Howard, 1998). While a number of studies have been conducted on a range of restaurant types, such as fast food restaurants, chain restaurants, fine dining restaurants and casual dining restaurants (Arora & Singer, 2006; Hyun, 2009; Njite, Dunn & Kim, 2008; Ryu, Han & Jang, 2010), no study has examined the attributes of the beliefs of individuals in the context of ethnic restaurants. Despite the increasing interest in ethnic restaurants, very little research has been conducted in this restaurant segment (Sriwongrat, 2008). The main aim of this study was to investigate the role of beliefs in the relationship between the attitudes and intentions of consumer behaviour in choosing an ethnic restaurant.
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    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    Griffith Business School
    DOI
    https://doi.org/10.25904/1912/3561
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Subject
    Restaurant choice
    Ethnic restaurants
    Theory of planned behavior
    Publication URI
    http://hdl.handle.net/10072/368009
    Collection
    • Theses - Higher Degree by Research

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