Understanding of Consumer Behavioural Intention towards Choice of Ethnic Restaurant

View/ Open
Author(s)
Primary Supervisor
Patiar, Anoop
Sparks, Beverley
Year published
2016
Metadata
Show full item recordAbstract
A person’s choice of restaurant is influenced by the quality of food (Cullen, 2005; Jang, Ha & Park, 2012), price (Hyun, 2009; Law, To & Goh, 2008), service quality (Arora & Singer, 2006; Chen & Hu, 2010; Law et al., 2008), value for money (Hyun, 2009), atmosphere or ambience (Arora & Singer, 2006; Law et al., 2008; Ryu & Han, 2010; Namkung & Jang, 2008) and location (Hyun, 2009: Johns & Howard, 1998). While a number of studies have been conducted on a range of restaurant types, such as fast food
restaurants, chain restaurants, fine dining restaurants and casual dining restaurants (Arora & Singer, 2006; Hyun, 2009; Njite, ...
View more >A person’s choice of restaurant is influenced by the quality of food (Cullen, 2005; Jang, Ha & Park, 2012), price (Hyun, 2009; Law, To & Goh, 2008), service quality (Arora & Singer, 2006; Chen & Hu, 2010; Law et al., 2008), value for money (Hyun, 2009), atmosphere or ambience (Arora & Singer, 2006; Law et al., 2008; Ryu & Han, 2010; Namkung & Jang, 2008) and location (Hyun, 2009: Johns & Howard, 1998). While a number of studies have been conducted on a range of restaurant types, such as fast food restaurants, chain restaurants, fine dining restaurants and casual dining restaurants (Arora & Singer, 2006; Hyun, 2009; Njite, Dunn & Kim, 2008; Ryu, Han & Jang, 2010), no study has examined the attributes of the beliefs of individuals in the context of ethnic restaurants. Despite the increasing interest in ethnic restaurants, very little research has been conducted in this restaurant segment (Sriwongrat, 2008). The main aim of this study was to investigate the role of beliefs in the relationship between the attitudes and intentions of consumer behaviour in choosing an ethnic restaurant.
View less >
View more >A person’s choice of restaurant is influenced by the quality of food (Cullen, 2005; Jang, Ha & Park, 2012), price (Hyun, 2009; Law, To & Goh, 2008), service quality (Arora & Singer, 2006; Chen & Hu, 2010; Law et al., 2008), value for money (Hyun, 2009), atmosphere or ambience (Arora & Singer, 2006; Law et al., 2008; Ryu & Han, 2010; Namkung & Jang, 2008) and location (Hyun, 2009: Johns & Howard, 1998). While a number of studies have been conducted on a range of restaurant types, such as fast food restaurants, chain restaurants, fine dining restaurants and casual dining restaurants (Arora & Singer, 2006; Hyun, 2009; Njite, Dunn & Kim, 2008; Ryu, Han & Jang, 2010), no study has examined the attributes of the beliefs of individuals in the context of ethnic restaurants. Despite the increasing interest in ethnic restaurants, very little research has been conducted in this restaurant segment (Sriwongrat, 2008). The main aim of this study was to investigate the role of beliefs in the relationship between the attitudes and intentions of consumer behaviour in choosing an ethnic restaurant.
View less >
Thesis Type
Thesis (PhD Doctorate)
Degree Program
Doctor of Philosophy (PhD)
School
Griffith Business School
Copyright Statement
The author owns the copyright in this thesis, unless stated otherwise.
Item Access Status
Public
Subject
Restaurant choice
Ethnic restaurants
Theory of planned behavior