Influence of Inter-Organisational Relationships on Tourism Operator Participation in Destination Marketing Systems

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Author(s)
Primary Supervisor
Brunetto, Yvonne
Jennings, Gayle
Other Supervisors
Gammack, John
Year published
2008
Metadata
Show full item recordAbstract
Destination marketing systems are a prevalent technology in the tourism industry. A particular feature of destination marketing systems is that they rely on tourism operators’ participation so that comprehensive product information can be delivered to potential tourists. A review of literature revealed that stakeholder cooperation has been a major issue in many destination marketing systems, and a lack of tourism operators’ participation in them has inhibited destination marketing system success. Research that has addressed this issue has suggested technology adoption issues have inhibited tourism operators’ participation. ...
View more >Destination marketing systems are a prevalent technology in the tourism industry. A particular feature of destination marketing systems is that they rely on tourism operators’ participation so that comprehensive product information can be delivered to potential tourists. A review of literature revealed that stakeholder cooperation has been a major issue in many destination marketing systems, and a lack of tourism operators’ participation in them has inhibited destination marketing system success. Research that has addressed this issue has suggested technology adoption issues have inhibited tourism operators’ participation. Some research has identified that inter-organisational relationships may be influencing tourism operators’ participation, however there has been little research addressing this topic...
View less >
View more >Destination marketing systems are a prevalent technology in the tourism industry. A particular feature of destination marketing systems is that they rely on tourism operators’ participation so that comprehensive product information can be delivered to potential tourists. A review of literature revealed that stakeholder cooperation has been a major issue in many destination marketing systems, and a lack of tourism operators’ participation in them has inhibited destination marketing system success. Research that has addressed this issue has suggested technology adoption issues have inhibited tourism operators’ participation. Some research has identified that inter-organisational relationships may be influencing tourism operators’ participation, however there has been little research addressing this topic...
View less >
Thesis Type
Thesis (PhD Doctorate)
Degree Program
Doctor of Philosophy (PhD)
School
Department of Tourism, Leisure, Hotel and Sport Management
Copyright Statement
The author owns the copyright in this thesis, unless stated otherwise.
Item Access Status
Public
Subject
tourism operator participation
destination marketing systems
destination marketing
tourism destinations
tourism destination marketing
inter-organisational relationships
tourism industry