Influence of Inter-Organisational Relationships on Tourism Operator Participation in Destination Marketing Systems

Abstract

Destination marketing systems are a prevalent technology in the tourism industry. A particular feature of destination marketing systems is that they rely on tourism operators’ participation so that comprehensive product information can be delivered to potential tourists. A review of literature revealed that stakeholder cooperation has been a major issue in many destination marketing systems, and a lack of tourism operators’ participation in them has inhibited destination marketing system success. Research that has addressed this issue has suggested technology adoption issues have inhibited tourism operators’ participation. Some research has identified that inter-organisational relationships may be influencing tourism operators’ participation, however there has been little research addressing this topic...