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  • Influence of Inter-Organisational Relationships on Tourism Operator Participation in Destination Marketing Systems

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    Author(s)
    Hornby, Glen M.
    Primary Supervisor
    Brunetto, Yvonne
    Jennings, Gayle
    Other Supervisors
    Gammack, John
    Year published
    2008
    Metadata
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    Abstract
    Destination marketing systems are a prevalent technology in the tourism industry. A particular feature of destination marketing systems is that they rely on tourism operators’ participation so that comprehensive product information can be delivered to potential tourists. A review of literature revealed that stakeholder cooperation has been a major issue in many destination marketing systems, and a lack of tourism operators’ participation in them has inhibited destination marketing system success. Research that has addressed this issue has suggested technology adoption issues have inhibited tourism operators’ participation. ...
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    Destination marketing systems are a prevalent technology in the tourism industry. A particular feature of destination marketing systems is that they rely on tourism operators’ participation so that comprehensive product information can be delivered to potential tourists. A review of literature revealed that stakeholder cooperation has been a major issue in many destination marketing systems, and a lack of tourism operators’ participation in them has inhibited destination marketing system success. Research that has addressed this issue has suggested technology adoption issues have inhibited tourism operators’ participation. Some research has identified that inter-organisational relationships may be influencing tourism operators’ participation, however there has been little research addressing this topic...
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    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    Department of Tourism, Leisure, Hotel and Sport Management
    DOI
    https://doi.org/10.25904/1912/621
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Subject
    tourism operator participation
    destination marketing systems
    destination marketing
    tourism destinations
    tourism destination marketing
    inter-organisational relationships
    tourism industry
    Publication URI
    http://hdl.handle.net/10072/368087
    Collection
    • Theses - Higher Degree by Research

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