• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Theses
    • Theses - Higher Degree by Research
    • View Item
    • Home
    • Griffith Theses
    • Theses - Higher Degree by Research
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Corporate Social Responsibility (CSR): Investigating Impacts on Customer Response at Two Stages of the Tour Experience

    Thumbnail
    View/Open
    Marchoo_2012_02Thesis.pdf (2.580Mb)
    Author(s)
    Marchoo, Witchuta
    Primary Supervisor
    Butcher, Ken
    Other Supervisors
    Watkins, Mike
    Year published
    2012
    Metadata
    Show full item record
    Abstract
    Recently, there has been increasing interest in Corporate Social Responsibility (CSR) among governments, business, and consumers (Beckmann, 2007; Carroll & Shabana, 2010). In particular, consumers are already making day to day decisions based on environmental/social considerations and are moving to extend this purchase behaviour into tourism products (Miller, 2003). This interest has spurred on greater investment in CSR related activities, more visibility of CSR activities in the media and more questioning about the worth of such initiatives. As a result, tourism and hospitality organisations are spending more time and money ...
    View more >
    Recently, there has been increasing interest in Corporate Social Responsibility (CSR) among governments, business, and consumers (Beckmann, 2007; Carroll & Shabana, 2010). In particular, consumers are already making day to day decisions based on environmental/social considerations and are moving to extend this purchase behaviour into tourism products (Miller, 2003). This interest has spurred on greater investment in CSR related activities, more visibility of CSR activities in the media and more questioning about the worth of such initiatives. As a result, tourism and hospitality organisations are spending more time and money on CSR initiatives including marketing communications (Sheldon & Park, 2011). A critical issue for firms is the selection of appropriate responsible marketing tools that best match the firm’s business interests (Piercy & Lane, 2009) and are influential in creating more positive customer response. To date, little is known about which type of responsible marketing tools work more effectively to influence customer evaluations and behavioural outcomes, and under what conditions this influence occurs. This thesis aims to investigate: how does the ethical responsibility of tour operators influence customer evaluations and behavioural outcomes at different stages of the tour experience?
    View less >
    Thesis Type
    Thesis (PhD Doctorate)
    Degree Program
    Doctor of Philosophy (PhD)
    School
    Griffith Business School
    DOI
    https://doi.org/10.25904/1912/1914
    Copyright Statement
    The author owns the copyright in this thesis, unless stated otherwise.
    Item Access Status
    Public
    Subject
    Corporate social responsibility
    World Travel and Tourism Council (WTTC)
    Tour operators
    Tourism accreditation
    Publication URI
    http://hdl.handle.net/10072/368125
    Collection
    • Theses - Higher Degree by Research

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander