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dc.contributor.advisorButcher, Ken
dc.contributor.authorMarchoo, Witchuta
dc.date.accessioned2018-01-23T04:45:53Z
dc.date.available2018-01-23T04:45:53Z
dc.date.issued2012
dc.identifier.doi10.25904/1912/1914
dc.identifier.urihttp://hdl.handle.net/10072/368125
dc.description.abstractRecently, there has been increasing interest in Corporate Social Responsibility (CSR) among governments, business, and consumers (Beckmann, 2007; Carroll & Shabana, 2010). In particular, consumers are already making day to day decisions based on environmental/social considerations and are moving to extend this purchase behaviour into tourism products (Miller, 2003). This interest has spurred on greater investment in CSR related activities, more visibility of CSR activities in the media and more questioning about the worth of such initiatives. As a result, tourism and hospitality organisations are spending more time and money on CSR initiatives including marketing communications (Sheldon & Park, 2011). A critical issue for firms is the selection of appropriate responsible marketing tools that best match the firm’s business interests (Piercy & Lane, 2009) and are influential in creating more positive customer response. To date, little is known about which type of responsible marketing tools work more effectively to influence customer evaluations and behavioural outcomes, and under what conditions this influence occurs. This thesis aims to investigate: how does the ethical responsibility of tour operators influence customer evaluations and behavioural outcomes at different stages of the tour experience?
dc.languageEnglish
dc.publisherGriffith University
dc.publisher.placeBrisbane
dc.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
dc.subject.keywordsCorporate social responsibility
dc.subject.keywordsWorld Travel and Tourism Council (WTTC)
dc.subject.keywordsTour operators
dc.subject.keywordsTourism accreditation
dc.titleCorporate Social Responsibility (CSR): Investigating Impacts on Customer Response at Two Stages of the Tour Experience
dc.typeGriffith thesis
gro.facultyGriffith Business School
gro.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
gro.hasfulltextFull Text
dc.contributor.otheradvisorWatkins, Mike
dc.rights.accessRightsPublic
gro.identifier.gurtIDgu1368753035302
gro.source.ADTshelfnoADT0
gro.source.GURTshelfnoGURT
gro.thesis.degreelevelThesis (PhD Doctorate)
gro.thesis.degreeprogramDoctor of Philosophy (PhD)
gro.departmentGriffith Business School
gro.griffith.authorMarchoo, Witchuta


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