The Promotion and Marketing of Leadership Training: Implications for Practice.
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Author(s)
Primary Supervisor
Garrick, Barbara
Other Supervisors
Grootenboer, Peter
Dempster, Neil
Year published
2015
Metadata
Show full item recordAbstract
Leadership training has become increasingly popular since the latter part of the twentieth century, to the point where it is currently the highest form of non-industry specific workplace training. The number of programs on the internet offered to people in cross-sectional enterprises ranging from blue-collar manual labourers to white-collar executive exposed this popularity. It would seem from my research that employers and employees have developed an uncritical acceptance of the benefits of leadership training and that both parties hold high expectations for the outcome post-training. This research project highlights ...
View more >Leadership training has become increasingly popular since the latter part of the twentieth century, to the point where it is currently the highest form of non-industry specific workplace training. The number of programs on the internet offered to people in cross-sectional enterprises ranging from blue-collar manual labourers to white-collar executive exposed this popularity. It would seem from my research that employers and employees have developed an uncritical acceptance of the benefits of leadership training and that both parties hold high expectations for the outcome post-training. This research project highlights that these ideas are problematic because employees and employers have different expectations post leadership training. The initial focus of the research was to identify what led to the popularity of leadership training by focusing on why employers offer this form of training to their employees and what motivates employees to participate. Later, the emphasis moved to the expectations of both parties for the outcome following leadership training.
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View more >Leadership training has become increasingly popular since the latter part of the twentieth century, to the point where it is currently the highest form of non-industry specific workplace training. The number of programs on the internet offered to people in cross-sectional enterprises ranging from blue-collar manual labourers to white-collar executive exposed this popularity. It would seem from my research that employers and employees have developed an uncritical acceptance of the benefits of leadership training and that both parties hold high expectations for the outcome post-training. This research project highlights that these ideas are problematic because employees and employers have different expectations post leadership training. The initial focus of the research was to identify what led to the popularity of leadership training by focusing on why employers offer this form of training to their employees and what motivates employees to participate. Later, the emphasis moved to the expectations of both parties for the outcome following leadership training.
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Thesis Type
Thesis (PhD Doctorate)
Degree Program
Doctor of Philosophy (PhD)
School
School of Education and Professional Studies.
Copyright Statement
The author owns the copyright in this thesis, unless stated otherwise.
Item Access Status
Public
Subject
Leadership training.
White collar workers.
Labor, Psychological aspects.
Employer attitude surveys.