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dc.contributor.authorBailey, Janis
dc.contributor.authorPrice, Robin
dc.contributor.authorEsders, Lin
dc.contributor.authorMcDonald, Paula
dc.date.accessioned2017-05-03T12:40:48Z
dc.date.available2017-05-03T12:40:48Z
dc.date.issued2010
dc.date.modified2011-03-07T08:53:07Z
dc.identifier.issn0022-1856
dc.identifier.doi10.1177/0022185609353984
dc.identifier.urihttp://hdl.handle.net/10072/36853
dc.description.abstractIn light of declining trade union density, specifically among young workers, this article explores how trade unions recruit, service and organize young people. Our focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services and social marketing literature and the concept of an 'unsought, experience good' to explore trade union strategy. Based on interviews with a number of union officials in the state of Queensland, it is clear that unions see the issue of recruitment of young people as significant, and that innovative strategies are being used in at least some unions. However, the research also indicates that despite union awareness, strategies are uneven and resource allocation is patchy. While the research was carried out in one state, the results and conclusion are broadly applicable to the Australian labour movement as a whole, and have implications for union movements in other Anglophone countries.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherSage Publications Ltd.
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom43
dc.relation.ispartofpageto60
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Industrial Relations
dc.relation.ispartofvolume52
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management not elsewhere classified
dc.subject.fieldofresearchApplied Economics
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchcode150399
dc.subject.fieldofresearchcode1402
dc.subject.fieldofresearchcode1503
dc.titleDaggy shirts, daggy slogans? marketing unions to young people
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Dept of Employment Relations and Human Resources
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorBailey, Janis M.


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