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dc.contributor.authorBailey, Janisen_US
dc.contributor.authorPrice, Robinen_US
dc.contributor.authorEsders, Linen_US
dc.contributor.authorMcDonald, Paulaen_US
dc.date.accessioned2017-05-03T12:40:48Z
dc.date.available2017-05-03T12:40:48Z
dc.date.issued2010en_US
dc.date.modified2011-03-07T08:53:07Z
dc.identifier.issn00221856en_US
dc.identifier.doi10.1177/0022185609353984en_AU
dc.identifier.urihttp://hdl.handle.net/10072/36853
dc.description.abstractIn light of declining trade union density, specifically among young workers, this article explores how trade unions recruit, service and organize young people. Our focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services and social marketing literature and the concept of an 'unsought, experience good' to explore trade union strategy. Based on interviews with a number of union officials in the state of Queensland, it is clear that unions see the issue of recruitment of young people as significant, and that innovative strategies are being used in at least some unions. However, the research also indicates that despite union awareness, strategies are uneven and resource allocation is patchy. While the research was carried out in one state, the results and conclusion are broadly applicable to the Australian labour movement as a whole, and have implications for union movements in other Anglophone countries.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSage Publications Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom43en_US
dc.relation.ispartofpageto60en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Industrial Relationsen_US
dc.relation.ispartofvolume52en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchBusiness and Management not elsewhere classifieden_US
dc.subject.fieldofresearchcode150399en_US
dc.titleDaggy shirts, daggy slogans? marketing unions to young peopleen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Dept of Employment Relations and Human Resourcesen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


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