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dc.contributor.authorBamber, Greg
dc.date.accessioned2018-02-19T04:07:16Z
dc.date.available2018-02-19T04:07:16Z
dc.date.created1999-09-23T00:00:00Z
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/10072/368706
dc.description.abstractWhy do so many managers look to gurus? Why do they take such an uncritical approach to fads and fashions? This lecture examines the role of management gurus and contrast it with the role of university business schools. Discussed is the phenomenon of management fads and the way in which they have had an impact on management fashion out of proportion to their real merits, and speculate about the reasons why management thought should be so prone to ‘faddism’.
dc.languageEnglish
dc.publisherGriffith University
dc.publisher.placeBrisbane
dc.relation.ispartofseriesProfessorial Lecture Series No. 7
dc.titleFads, Fashions and Fantasies: Reflections on Management Trends and on University Business Schools
dc.typeReport
dc.type.descriptionU2 - Reviews/Reports
gro.rights.copyright© 1999 Griffith University
gro.hasfulltextFull Text
gro.departmentGraduate School of Management
gro.griffith.authorBamber, Greg J.


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    Contains the Griffith Professorial Lecture Series for the period 1995 to 2005.

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