From Passenger to Driver: Creativity and Culture in Rural Communities

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Author(s)
Mitchell, Patrick
Fisher, Ron
Year published
2010
Metadata
Show full item recordAbstract
This study examines the activities of an arts group in a small rural town in Australia through the lens of the Creative Industries paradigm. The aim of the study is to gain deeper understanding of the potential of arts activities to impact on a community. The study evaluates how future growth of the arts in such communities may be augmented by use of the paradigm supported by a branding approach based on creativity and innovation. The research uses in-depth interviews of volunteers and other key actors in a rural arts festival. Findings suggest that the Creative Industries paradigm provides a framework that supports and ...
View more >This study examines the activities of an arts group in a small rural town in Australia through the lens of the Creative Industries paradigm. The aim of the study is to gain deeper understanding of the potential of arts activities to impact on a community. The study evaluates how future growth of the arts in such communities may be augmented by use of the paradigm supported by a branding approach based on creativity and innovation. The research uses in-depth interviews of volunteers and other key actors in a rural arts festival. Findings suggest that the Creative Industries paradigm provides a framework that supports and develops the work of community art in rural communities. The paradigm also supports the development of a branding strategy based on creativity and innovation.
View less >
View more >This study examines the activities of an arts group in a small rural town in Australia through the lens of the Creative Industries paradigm. The aim of the study is to gain deeper understanding of the potential of arts activities to impact on a community. The study evaluates how future growth of the arts in such communities may be augmented by use of the paradigm supported by a branding approach based on creativity and innovation. The research uses in-depth interviews of volunteers and other key actors in a rural arts festival. Findings suggest that the Creative Industries paradigm provides a framework that supports and develops the work of community art in rural communities. The paradigm also supports the development of a branding strategy based on creativity and innovation.
View less >
Journal Title
Tourism, Culture and communication
Volume
10
Issue
3
Copyright Statement
© 2010 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Subject
Commerce, Management, Tourism and Services not elsewhere classified
Commerce, Management, Tourism and Services
Studies in Human Society
Language, Communication and Culture