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  • From Passenger to Driver: Creativity and Culture in Rural Communities

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    68027_1.pdf (80.35Kb)
    Author(s)
    Mitchell, Patrick
    Fisher, Ron
    Griffith University Author(s)
    Mitchell, Patrick F.
    Fisher, Ron J.
    Year published
    2010
    Metadata
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    Abstract
    This study examines the activities of an arts group in a small rural town in Australia through the lens of the Creative Industries paradigm. The aim of the study is to gain deeper understanding of the potential of arts activities to impact on a community. The study evaluates how future growth of the arts in such communities may be augmented by use of the paradigm supported by a branding approach based on creativity and innovation. The research uses in-depth interviews of volunteers and other key actors in a rural arts festival. Findings suggest that the Creative Industries paradigm provides a framework that supports and ...
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    This study examines the activities of an arts group in a small rural town in Australia through the lens of the Creative Industries paradigm. The aim of the study is to gain deeper understanding of the potential of arts activities to impact on a community. The study evaluates how future growth of the arts in such communities may be augmented by use of the paradigm supported by a branding approach based on creativity and innovation. The research uses in-depth interviews of volunteers and other key actors in a rural arts festival. Findings suggest that the Creative Industries paradigm provides a framework that supports and develops the work of community art in rural communities. The paradigm also supports the development of a branding strategy based on creativity and innovation.
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    Journal Title
    Tourism, Culture and communication
    Volume
    10
    Issue
    3
    DOI
    https://doi.org/10.3727/109830410X12910355180865
    Copyright Statement
    © 2010 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Commerce, Management, Tourism and Services
    Studies in Human Society
    Language, Communication and Culture
    Publication URI
    http://hdl.handle.net/10072/36949
    Collection
    • Journal articles

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