Sentiment Analysis in Tourism: Capitalizing on Big Data

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Author(s)
Alaei, Ali Reza
Becken, Susanne
Stantic, Bela
Year published
2019
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Advances in technology have fundamentally changed how information is produced and consumed by all actors involved in tourism. Tourists can now access different sources of information, and they can generate their own content and share their views and experiences. Tourism content shared through social media has become a very influential information source that impacts tourism in terms of both reputation and performance. However, the volume of data on the Internet has reached a level that makes manual processing almost impossible, demanding new analytical approaches. Sentiment analysis is rapidly emerging as an automated process ...
View more >Advances in technology have fundamentally changed how information is produced and consumed by all actors involved in tourism. Tourists can now access different sources of information, and they can generate their own content and share their views and experiences. Tourism content shared through social media has become a very influential information source that impacts tourism in terms of both reputation and performance. However, the volume of data on the Internet has reached a level that makes manual processing almost impossible, demanding new analytical approaches. Sentiment analysis is rapidly emerging as an automated process of examining semantic relationships and meaning in reviews. In this article, different sentiment analysis approaches applied in tourism are reviewed and assessed in terms of the datasets used and performances on key evaluation metrics. The article concludes by outlining future research avenues to further advance sentiment analysis in tourism as part of a broader Big Data approach
View less >
View more >Advances in technology have fundamentally changed how information is produced and consumed by all actors involved in tourism. Tourists can now access different sources of information, and they can generate their own content and share their views and experiences. Tourism content shared through social media has become a very influential information source that impacts tourism in terms of both reputation and performance. However, the volume of data on the Internet has reached a level that makes manual processing almost impossible, demanding new analytical approaches. Sentiment analysis is rapidly emerging as an automated process of examining semantic relationships and meaning in reviews. In this article, different sentiment analysis approaches applied in tourism are reviewed and assessed in terms of the datasets used and performances on key evaluation metrics. The article concludes by outlining future research avenues to further advance sentiment analysis in tourism as part of a broader Big Data approach
View less >
Journal Title
Journal of Travel Research
Copyright Statement
Alaei et al, Sentiment Analysis in Tourism: Capitalizing on Big Data, Journal of Travel Research, pp.1-17, 2017. Copyright 2017 The Authors. Reprinted by permission of SAGE Publications.
Note
This publication has been entered into Griffith Research Online as an Advanced Online Version.
Subject
Pattern recognition
Data mining and knowledge discovery
Communication technology and digital media studies