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dc.contributor.convenorDr David Fortin and Dr Lucie K. Ozanneen_AU
dc.contributor.authorWright, Owenen_US
dc.contributor.authorWinzar, Humeen_US
dc.contributor.editorPaul Ballantine & Jörg Finsterwalderen_US
dc.date.accessioned2017-05-03T11:25:41Z
dc.date.available2017-05-03T11:25:41Z
dc.date.issued2010en_US
dc.date.modified2011-06-06T06:02:53Z
dc.identifier.refurihttp://anzmac2010.org/proceedings/index.htmlen_AU
dc.identifier.urihttp://hdl.handle.net/10072/36981
dc.description.abstractIn this paper, a choice modelling approach is used to consider attributes of a pre-purchase behaviour when purchasing a business (franchise outlet). Choice modelling methods are consistent with consumer theory, and focus on an attribute-based determination of value. However, choice modelling can place a severe cognitive burden upon respondents and induce satisficing rather than maximising behavioural patterns. In this framework, a choice model utilising best-worst scaling is evaluated to ascertain the benefits for potential purchasers and vendors. Findings indicate limited capacity for potential investors to rationalise the choices presented.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent108806 bytes
dc.format.extent20333 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeNew Zealanden_US
dc.publisher.urihttp://anzmac2010.org/proceedings/index.htmlen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'en_US
dc.relation.ispartofconferencetitleProceedings of the 2010 ANZMAC Conferenceen_US
dc.relation.ispartofdatefrom2010-11-29en_US
dc.relation.ispartofdateto2010-12-01en_US
dc.relation.ispartoflocationChristchurch, New Zealanden_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchMarketing Research Methodologyen_US
dc.subject.fieldofresearchcode150503en_US
dc.subject.fieldofresearchcode150505en_US
dc.titleModelling the Complex Choices of a Business Purchaseen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors.en_AU
gro.date.issued2010
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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