The Impact of Digital Technology on Emerging Film Industries (Lessons from Nigeria)

Abstract

The Nigerian film industry is currently experiencing significant structural transformation stimulated by the use of new technologies in its production, distribution and exhibition modes. This research investigates how advances in digital technology are enhancing the aesthetic and narratives of screen content producers in Nigeria in their effort to become relevant in the global marketplace. This thesis will discuss key aspects of digital storytelling in the industry by examining the processes and strategies of ‘new generation’ filmmakers in Nigeria. It will also look at how digital exhibition is reviving the screening of Nigerian films in Multiplex Cinemas using digital projectors with encryption technology, and in what way emerging business models are eliminating the distribution of cheap, easy to copy DVDs – that have plagued the industry – with Nigerian owned digital online platforms such as IROKO TV, and Afrinolly, which are now providing inexpensive and easy access to a vast global audience. This thesis has a visual component which helps answer the questions raised in this research. The documentary film titled Made in Nollywood is meant to complement the written part of the thesis; thus the two components should be read/viewed together.