dc.contributor.author | Hoskyn, Katharine | |
dc.contributor.author | Dickson, Geoff | |
dc.contributor.author | Sotiriadou, Popi | |
dc.date.accessioned | 2018-03-29T06:17:44Z | |
dc.date.available | 2018-03-29T06:17:44Z | |
dc.date.issued | 2018 | |
dc.identifier.issn | 0263-4503 | |
dc.identifier.doi | 10.1108/MIP-04-2017-0063 | |
dc.identifier.uri | http://hdl.handle.net/10072/371061 | |
dc.description.abstract | Purpose – Sport participation is the lifeblood of community sport clubs. The purpose of this paper is to
investigate how sport clubs can leverage participation from local, medium-sized, elite sport events.
Design/methodology/approach – This study used an action research approach where researchers, along
with representative stakeholders from two elite tennis tournaments and 23 local tennis organizations,
collaborated to develop and implement a series of interventions as part of a wider leveraging plan.
The interventions were developed and evaluated in one cycle of action research that incorporated
predominantly qualitative research methods.
Findings – The interventions stimulated the interest of event spectators by offering a free tennis lesson at a
participating club. However, the conversion from interest to club participation was limited.
Practical implications – Key recommendations for clubs to leverage participation from a medium-sized event
include: a leveraging plan should consider the resources and capacity of local community sport clubs; clubs
should act collectively and collaboratively; and clubs should have a strong physical presence at the event(s).
Originality/value – Regional sports organizations can utilize existing collaborative networks to enable
community clubs to design and implement event-leveraging initiatives. This study also highlights the limited
capacity of community sport clubs to leverage participation outcomes from medium-sized annual events.
The use of collaborative networks may ameliorate the organizational capacity deficiencies of clubs. | |
dc.description.peerreviewed | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Emerald Group Publishing | |
dc.relation.ispartofpagefrom | 1 | |
dc.relation.ispartofpageto | 14 | |
dc.relation.ispartofjournal | Marketing Intelligence and Planning | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearch | Marketing not elsewhere classified | |
dc.subject.fieldofresearchcode | 3506 | |
dc.subject.fieldofresearchcode | 350699 | |
dc.title | Leveraging medium-sized sport events to attract club participants | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
dc.description.version | Accepted Manuscript (AM) | |
gro.description.notepublic | This publication has been entered into Griffith Research Online as an Advanced Online Version. | |
gro.rights.copyright | © 2017 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version. | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Sotiriadou, Popi | |