Understanding the Motivations and Expectations of Arab Visitors at the Gold Coast, Australia
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Tourism continues to play an important role in the economic development of countries worldwide (Mishra et al., 2011). According to Weaver and Lawton (2002: 3) 'tourism is an increasingly widespread and complex activity that requires sophisticated management to realise its full potential as a positive economic, environmental, social and cultural force'. Tourism marketing is designed primarily to encourage people to travel to a particular destination (McLennan et al., 2014). The success of destination marketing lies in its ability to compete, the power of the destination brand, and understanding tourists' perceptions and motivations (Tascia et al., 2007). Although there have been a plethora of studies on destination image and marketing, one cultural group that has received little attention is the Arab market (Alghamdi, 2007).
Tourism in the Arab World: An Industry Perspective
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Tourism not elsewhere classified