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dc.contributor.authorSiemieniako, Dariusz
dc.contributor.editorKrzysztof Kubacki, Sharyn Rundle-Thiele
dc.date.accessioned2018-10-12T01:34:19Z
dc.date.available2018-10-12T01:34:19Z
dc.date.issued2017
dc.identifier.isbn9789811018275
dc.identifier.doi10.1007/978-981-10-1829-9_4
dc.identifier.urihttp://hdl.handle.net/10072/371568
dc.description.abstractThe objective of this chapter is to explore the characteristics of the diary research method and its use in a social marketing context. First, the diary research method is discussed and presented, including justification for use, definitions, classifications, typologies, methods of recording data, and contexts for use. The chapter presents one case study featuring use of paper-and-pencil consumer diaries combined with focus group interviews, in the context of alcohol consumption. The advantages and disadvantages of using the consumer diary research method in social marketing are also presented. The practical case study identifies key benefits for using consumer diaries in social marketing research including information gathering and reflexivity of diarists.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSpringer Science+Business Media
dc.publisher.placeSingapore
dc.relation.ispartofbooktitleFormative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
dc.relation.ispartofchapter4
dc.relation.ispartofpagefrom53
dc.relation.ispartofpageto66
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchcode150599
dc.titleThe Consumer Diaries Research Method
dc.typeBook chapter
dc.type.descriptionB2 - Chapters (Other)
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorSiemieniako, Dariusz


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