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  • Taoist and Confucian Values Evident in the Travel Motivations of Contemporary Chinese Tourists: The Importance of Self-cultivation

    Author(s)
    Shao, W
    Perkins, H
    Griffith University Author(s)
    Perkins, Helen E.
    Shao, Wei D.
    Year published
    2017
    Metadata
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    Abstract
    This research aims to explore the underlying structure of Chinese tourist motivation as influenced by traditional Chinese cultural value systems that are based on Taoism and Confucianism. Both quantitative and qualitative data were collected through 256 respondents who are Chinese citizens in mainland China. The results show that self-cultivation, as a core Taoist and Confucian principle, plays an important role in shaping Chinese tourist motivations. In addition, this research highlights the predominance of nature in Chinese tourist preferences. The findings have significant implications for tourism marketers in understanding ...
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    This research aims to explore the underlying structure of Chinese tourist motivation as influenced by traditional Chinese cultural value systems that are based on Taoism and Confucianism. Both quantitative and qualitative data were collected through 256 respondents who are Chinese citizens in mainland China. The results show that self-cultivation, as a core Taoist and Confucian principle, plays an important role in shaping Chinese tourist motivations. In addition, this research highlights the predominance of nature in Chinese tourist preferences. The findings have significant implications for tourism marketers in understanding Chinese tourists and their needs and wants from a cultural perspective.
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    Journal Title
    Journal of China Tourism Research
    Volume
    13
    Issue
    3
    DOI
    https://doi.org/10.1080/19388160.2017.1397579
    Subject
    Tourism
    Tourism not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/372841
    Collection
    • Journal articles

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