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dc.contributor.authorShao, W
dc.contributor.authorPerkins, H
dc.date.accessioned2018-04-04T02:01:01Z
dc.date.available2018-04-04T02:01:01Z
dc.date.issued2017
dc.identifier.issn1938-8160
dc.identifier.doi10.1080/19388160.2017.1397579
dc.identifier.urihttp://hdl.handle.net/10072/372841
dc.description.abstractThis research aims to explore the underlying structure of Chinese tourist motivation as influenced by traditional Chinese cultural value systems that are based on Taoism and Confucianism. Both quantitative and qualitative data were collected through 256 respondents who are Chinese citizens in mainland China. The results show that self-cultivation, as a core Taoist and Confucian principle, plays an important role in shaping Chinese tourist motivations. In addition, this research highlights the predominance of nature in Chinese tourist preferences. The findings have significant implications for tourism marketers in understanding Chinese tourists and their needs and wants from a cultural perspective.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherTaylor & Francis
dc.relation.ispartofpagefrom276
dc.relation.ispartofpageto297
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of China Tourism Research
dc.relation.ispartofvolume13
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350899
dc.titleTaoist and Confucian Values Evident in the Travel Motivations of Contemporary Chinese Tourists: The Importance of Self-cultivation
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorPerkins, Helen E.
gro.griffith.authorShao, Wei D.


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