“What’s the Plan?”: CREATE’s social marketing intervention with young people leaving care
Author(s)
McDowall, Joseph
Griffith University Author(s)
Year published
2010
Metadata
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CREATE Foundation recently published research into the transitioning-from-care process in Australia (McDowall, 2009). Based on the findings of this Report Card, it was decided to develop a social marketing program ("What's the Plan?") to focus on the failure of the current system to assist young people leaving care in planning for their future. This paper presents a rationale for the design of the program along with discussion of the research on which it is based. Finally, the interventions invoked will be described. It is intended that the outcomes will be reviewed in a follow-up project.CREATE Foundation recently published research into the transitioning-from-care process in Australia (McDowall, 2009). Based on the findings of this Report Card, it was decided to develop a social marketing program ("What's the Plan?") to focus on the failure of the current system to assist young people leaving care in planning for their future. This paper presents a rationale for the design of the program along with discussion of the research on which it is based. Finally, the interventions invoked will be described. It is intended that the outcomes will be reviewed in a follow-up project.
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Conference Title
2010 Annual Conference of the Association of Children's Welfare Agencies
Publisher URI
Subject
Social Program Evaluation