Show simple item record

dc.contributor.authorWeaven, S
dc.contributor.authorFrazer, L
dc.contributor.authorGiddings, J
dc.date.accessioned2017-05-03T15:38:46Z
dc.date.available2017-05-03T15:38:46Z
dc.date.issued2010
dc.date.modified2011-03-22T07:06:51Z
dc.identifier.issn1355-5855
dc.identifier.doi10.1108/13555851011026917
dc.identifier.urihttp://hdl.handle.net/10072/37539
dc.description.abstractPurpose - Although Australian franchising sector regulation promotes system disclosure and provides for mandatory conflict mediation, there is some concern that inequities exist within the conflict management process. From 2006 to 2008 no less than four government inquiries into franchising took place in Australia in an attempt to resolve problems occurring in the sector. A major issue was that of the perceived imbalance of power in the franchisor-franchisee relationship, which often results in conflict between the two parties. The purpose of this paper is to extend the conflict literature in dyadic exchange relationships through investigating the causes of conflict from the franchisor and franchisee perspectives. Design/methodology/approach - Exploratory research is undertaken to identify the major causes of franchising conflict. Face-to-face interviews are conducted with 24 franchising experts, such as lawyers and mediators, to draw upon their considerable experience in the sector. Findings - The key findings suggest that a lack of due diligence is associated with the formation of unrealistic expectations which increases the potential for future relational conflict. Although franchising experience impacts upon operational approaches and conflict, the role played by third parties and market conditions both appear to exacerbate dissatisfaction in franchise systems. Research limitations/implications - This research is exploratory and therefore the findings are tentative. The preliminary conceptual models will be tested in a large quantitative survey of key franchising stakeholders in the near future. Originality/value - With the Australian franchising sector presently under intense scrutiny by regulators this research is timely and important. It is expected that the findings will provide government and industry representatives with a more balanced understanding of the causes of franchising conflict so that preventative action may be taken.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherEmerald Group Publishing
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom135
dc.relation.ispartofpageto155
dc.relation.ispartofissue2
dc.relation.ispartofjournalAsia Pacific Journal of Marketing and Logistics
dc.relation.ispartofvolume22
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTransportation and Freight Services
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.subject.fieldofresearchcode1507
dc.titleNew perspectives on the causes of franchising conflict in Australia
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorFrazer, Lorelle
gro.griffith.authorGiddings, Jeff M.
gro.griffith.authorWeaven, Scott K.


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record