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dc.contributor.authorO'Cass, Aronen_US
dc.contributor.authorSoutar, Geoffen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorG. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony, & N. Papadopoulosen_US
dc.date.accessioned2017-05-03T13:59:49Z
dc.date.available2017-05-03T13:59:49Z
dc.date.issued2010en_US
dc.date.modified2011-03-24T06:46:50Z
dc.identifier.isbn9789606672682en_US
dc.identifier.urihttp://hdl.handle.net/10072/37686
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAthens Institute for Education and Research (ATINER)en_US
dc.publisher.placeGreeceen_US
dc.publisher.urihttp://www.atiner.gr/docs/2010Veloutsou_CONT.htmen_AU
dc.relation.ispartofbooktitleContemporary Issues in Brand Researchen_US
dc.relation.ispartofchapter21en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom283en_US
dc.relation.ispartofpageto291en_US
dc.rights.retentionNen_AU
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleEvaluating Alternative Brand Strategies for Successen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


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