Show simple item record

dc.contributor.authorCooper, Hollyen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorMiller, Daleen_US
dc.contributor.editorG. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony, & N. Papadopoulosen_US
dc.date.accessioned2017-04-04T17:35:58Z
dc.date.available2017-04-04T17:35:58Z
dc.date.issued2010en_US
dc.date.modified2011-04-14T07:00:22Z
dc.identifier.isbn9789606672682en_US
dc.identifier.urihttp://hdl.handle.net/10072/37722
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAthens Institute for Education and Research (ATINER)en_US
dc.publisher.placeGreeceen_US
dc.publisher.urihttp://www.atiner.gr/en_AU
dc.relation.ispartofbooktitleContemporary Issues in Brand Researchen_US
dc.relation.ispartofchapter13en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom181en_US
dc.relation.ispartofpageto192en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleSustainable Corporate Branding: A Typologyen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Book chapters
    Contains book chapters authored by Griffith authors.

Show simple item record