Show simple item record

dc.contributor.authorKhangembam, Vikram
dc.contributor.editorIan McShane, Elizabeth Taylor, Libby Porter, Ian Woodcock
dc.date.accessioned2018-07-06T12:30:33Z
dc.date.available2018-07-06T12:30:33Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/10072/377491
dc.description.abstractThis paper aims to comprehend the prospect of small independent retailers ‘in categorised shopping centres by analysing consumer browsing behaviour in the Australian retail market. Furthermore, the paper examines the significance of extended trading hours in facilitating consumer browsing behaviour in shopping centres. The role of browsing behaviour in shopping centres is important as previous studies indicate shoppers visit a shopping centre with predetermined purchase objectives more often. Thus, dissemination of information to potential customers has become the core strategy for sustaining growth in the digital economy. The results of this research indicate online shopping to influence consumer browsing behaviour within a shopping centre, especially at the regional shopping centres. Furthermore, shoppers’ are becoming more goal oriented and the browsing activity is steadily shifting towards online shopping. This has diminished the attractiveness of mid-size shopping centres the most, whereas, the larger sized shopping centre are highly preferred by shoppers’ for browsing activity. In addition, results show positive prospects for larger size shopping centres despite the online shopping influence in the Australian retail market.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherAustralasian Urban History Planning History Group
dc.publisher.placeAustralia
dc.publisher.urihttp://cur.org.au/events/remaking-cities-conference-2018/
dc.relation.ispartofconferencenameUHPH 2018
dc.relation.ispartofconferencetitleProceedings of the 14th Australasian Urban History Planning History Conference 2018: Remaking Cities
dc.relation.ispartofdatefrom2018-01-31
dc.relation.ispartofdateto2018-02-02
dc.relation.ispartoflocationMelbourne, Australia
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchHistory and Theory of the Built Environment (excl. Architecture)
dc.subject.fieldofresearchcode159999
dc.subject.fieldofresearchcode120502
dc.titleCan Australian Shopping Centres Sustain the Small and Medium Enterprises in the Digital Economy?
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Sciences, School of Environment and Science
gro.rights.copyright© The Author(s) 2018. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.hasfulltextFull Text
gro.griffith.authorKhangembam, Vikram


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record