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  • Examining the Relationship of Exhibition Attendees' Satisfaction and Expenditure: The Case of Two Major Exhibitions in China

    Author(s)
    Zhang, Ling
    Qu, Hailin
    Ma, Emily
    Griffith University Author(s)
    Ma, Emily
    Year published
    2010
    Metadata
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    Abstract
    The purpose of this study is to evaluate attendees' perceived importance and performance of two major exhibitions in China and to understand the impact of the performance dimensions on attendees' overall expenditures. The results of the paired-sample t-test found that there were significant differences between attendees' perceived importance and performance of the two exhibitions. The results of the importance-performance analysis showed that 10 out of 21 attributes were in the area of "keep up the good work," 2 were in the area of "concentrate here," 8 were in the area of "low priority," and 1 was in the area of "possible ...
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    The purpose of this study is to evaluate attendees' perceived importance and performance of two major exhibitions in China and to understand the impact of the performance dimensions on attendees' overall expenditures. The results of the paired-sample t-test found that there were significant differences between attendees' perceived importance and performance of the two exhibitions. The results of the importance-performance analysis showed that 10 out of 21 attributes were in the area of "keep up the good work," 2 were in the area of "concentrate here," 8 were in the area of "low priority," and 1 was in the area of "possible overkill." Principal component analysis on the 21 attributes generated 4 factors. A multiple regression was performed to test the relationship between attendees' satisfaction with the four factors and their overall expenditure. The result showed that two out of four factors-F2: Hotel, Food, and Attractions and F4: Facilities-were significant predictors for attendee's overall expenditure.
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    Journal Title
    Journal of Convention and Event Tourism
    Volume
    11
    Issue
    2
    DOI
    https://doi.org/10.1080/15470141003794972
    Subject
    Operations Research
    Commerce, Management, Tourism and Services not elsewhere classified
    Tourism
    Publication URI
    http://hdl.handle.net/10072/37821
    Collection
    • Journal articles

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