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dc.contributor.authorZhang, Lingen_US
dc.contributor.authorQu, Hailinen_US
dc.contributor.authorMa, Emilyen_US
dc.date.accessioned2017-04-24T13:22:42Z
dc.date.available2017-04-24T13:22:42Z
dc.date.issued2010en_US
dc.date.modified2011-03-29T06:53:55Z
dc.identifier.issn15470156en_US
dc.identifier.doi10.1080/15470141003794972en_AU
dc.identifier.urihttp://hdl.handle.net/10072/37821
dc.description.abstractThe purpose of this study is to evaluate attendees' perceived importance and performance of two major exhibitions in China and to understand the impact of the performance dimensions on attendees' overall expenditures. The results of the paired-sample t-test found that there were significant differences between attendees' perceived importance and performance of the two exhibitions. The results of the importance-performance analysis showed that 10 out of 21 attributes were in the area of "keep up the good work," 2 were in the area of "concentrate here," 8 were in the area of "low priority," and 1 was in the area of "possible overkill." Principal component analysis on the 21 attributes generated 4 factors. A multiple regression was performed to test the relationship between attendees' satisfaction with the four factors and their overall expenditure. The result showed that two out of four factors-F2: Hotel, Food, and Attractions and F4: Facilities-were significant predictors for attendee's overall expenditure.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom100en_US
dc.relation.ispartofpageto118en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of Convention and Event Tourismen_US
dc.relation.ispartofvolume11en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchOperations Researchen_US
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classifieden_US
dc.subject.fieldofresearchcode010206en_US
dc.subject.fieldofresearchcode159999en_US
dc.titleExamining the Relationship of Exhibition Attendees' Satisfaction and Expenditure: The Case of Two Major Exhibitions in Chinaen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


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