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  • An Analysis of Tourists' Evaluation of Bangkok's Performance, Their Satisfaction, and Destination Loyalty: Comparing International Versus Domestic Thai Tourists

    Author(s)
    McDowall, Siriporn
    Ma, Emily
    Griffith University Author(s)
    Ma, Emily
    Year published
    2010
    Metadata
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    Abstract
    This study examined whether international and domestic Thai tourists differ in their demographic characteristics, their evaluation of Bangkok's performance as a tourist destination, their satisfaction, and their intent to revisit Bangkok or to recommend Bangkok to others. A total of 254 international and 266 domestic Thai tourists participated in the study. The results revealed that international and domestic Thai tourists differed in their demographic characteristics, evaluation of Bangkok's performance, satisfaction, and intention to revisit. The linear regression analysis revealed that the tourists' image of ...
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    This study examined whether international and domestic Thai tourists differ in their demographic characteristics, their evaluation of Bangkok's performance as a tourist destination, their satisfaction, and their intent to revisit Bangkok or to recommend Bangkok to others. A total of 254 international and 266 domestic Thai tourists participated in the study. The results revealed that international and domestic Thai tourists differed in their demographic characteristics, evaluation of Bangkok's performance, satisfaction, and intention to revisit. The linear regression analysis revealed that the tourists' image of Bangkok and its attractions and quality of destination factors contributed to their satisfaction, intention to revisit, and intention to recommending Bangkok to others. The entertainment factor was an additional factor contributed to tourist satisfaction, while the safety and security factor played an important role in intention to revisit and to recommending Bangkok to others.
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    Journal Title
    Journal of Quality Assurance in Hospitality and Tourism
    Volume
    11
    Issue
    4
    DOI
    https://doi.org/10.1080/1528008X.2010.504181
    Subject
    Operations Research
    Commercial Services
    Tourism
    Publication URI
    http://hdl.handle.net/10072/37839
    Collection
    • Journal articles

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