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dc.contributor.authorDeshpande, Sameer
dc.contributor.authorLee, Nancy R.
dc.date.accessioned2018-10-12T01:35:40Z
dc.date.available2018-10-12T01:35:40Z
dc.date.issued2013
dc.identifier.isbn9788132113577
dc.identifier.urihttp://hdl.handle.net/10072/378875
dc.description.abstractThis book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India’s problems, this book is for you.
dc.description.peerreviewedYes
dc.publisherSage Publications India Pvt Ltd
dc.publisher.placeIndia
dc.publisher.urihttps://uk.sagepub.com/en-gb/eur/social-marketing-in-india/book242457
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchcode150599
dc.titleSocial Marketing in India
dc.typeBook
dc.type.descriptionA1 - Books
dc.type.codeA - Books
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorDeshpande, Sameer


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