Consumer brand classifications: An assessment of culture-of-origin versus country-of-origin

Author(s)
Lim, Kenny
O'Cass, Aron
Griffith University Author(s)
Year published
2001
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Journal Title
Journal of Product and Brand Management
Volume
10
Issue
2
Publisher URI
Copyright Statement
© 2001 Emerald: Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.
Subject
Business and Management
Marketing
Publication URI
Collection