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  • Internet users' adoption of Web retailing: user and product dimensions

    Author(s)
    Fenech, Tino
    O'Cass, Aron
    Griffith University Author(s)
    O'Cass, Aron
    Fenech, Tino O.
    Year published
    2001
    Metadata
    Show full item record
    Abstract
    Focuses on examining consumer characteristics that influence Internet users to adopt the Web for purchase related behavior (retail usage). The key constructs examined in relation to actual adoption are attitudes and perceived usefulness. Also focuses on variables that impact Internet users' attitudes toward Web retailing, including Internet users' shopping orientation, perceived Web security, shopping innovativeness, satisfaction with Web sites, importance of inspecting products and price sensitivity. Data was gathered via a self-administered Web survey. A total of 392 completed surveys were obtained and the results indicate ...
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    Focuses on examining consumer characteristics that influence Internet users to adopt the Web for purchase related behavior (retail usage). The key constructs examined in relation to actual adoption are attitudes and perceived usefulness. Also focuses on variables that impact Internet users' attitudes toward Web retailing, including Internet users' shopping orientation, perceived Web security, shopping innovativeness, satisfaction with Web sites, importance of inspecting products and price sensitivity. Data was gathered via a self-administered Web survey. A total of 392 completed surveys were obtained and the results indicate that such characteristics of consumers do influence attitudes towards using Web retailing. The results also indicate that attitude and perceived usefulness do predict adoption of the Web for retail usage. Finally, the results indicate that significant differences exist between adopters of Web retailing and non-adopters in the price significance, need to handle products and purchase likelihood when they cannot handle products purchased via retailing channels.
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    Journal Title
    Journal of Product and Brand Management
    Volume
    10
    Issue
    6
    Publisher URI
    http://www.emeraldinsight.com/1061-0421.htm
    DOI
    https://doi.org/10.1108/EUM0000000006207
    Subject
    Business and Management
    Marketing
    Publication URI
    http://hdl.handle.net/10072/3800
    Collection
    • Journal articles

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