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dc.contributor.authorLohmann, G
dc.contributor.authorSpasojevic, B
dc.contributor.editorNigel Halpern, Anne Graham
dc.date.accessioned2019-05-29T13:03:16Z
dc.date.available2019-05-29T13:03:16Z
dc.date.issued2018
dc.identifier.isbn9781138641372
dc.identifier.doi10.4324/9781315630540
dc.identifier.urihttp://hdl.handle.net/10072/380151
dc.description.abstractAirlines are notorious for providing lower returns on investment when compared with other corporations. As a result, airline executives implement business strategies aiming to obtain higher than normal financial returns. With the liberalisation process that airlines have enjoyed around the world (see Chapters 6 and 7), some carriers have been quite creative in fostering new approaches in terms of their business models, product differentiation and cost reduction (see Chapter 8). In addition, because of the international multiple-business-related nature of airline operations (which includes aircraft manufacturers and maintenance, distribution channels and airport logistics), these characteristics make airline strategic management a very complex exercise. A number of approaches have been used to explain strategic issues related to airlines. One of them is Shaw’s (2011) application of Porter’s classic Five Forces model to the airline industry, a framework for analysing competitive forces, for instance rivalry, substitution, new entry, power of customers and power of suppliers. Scholars have also focused their attention on analysing airline strategic decisions relating to several managerial issues, with a particular emphasis on mergers and alliances (Gudmundsson and Lechner, 2011; Iatrou and Oretti, 2016).
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherRoutledge
dc.publisher.placeUnited Kingdom
dc.publisher.urihttps://www.taylorfrancis.com/books/e/9781317247357/chapters/10.4324%2F9781315630540-10
dc.relation.ispartofbooktitleThe Routledge Companion to Air Transport Management
dc.relation.ispartofchapter9
dc.relation.ispartofchapternumbers25
dc.relation.ispartofpagefrom139
dc.relation.ispartofpageto153
dc.subject.fieldofresearchEngineering not elsewhere classified
dc.subject.fieldofresearchcode099999
dc.titleAirline business strategy
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
dc.description.versionPre-print
gro.facultyGriffith Sciences, School of Engineering and Built Environment
gro.rights.copyright© 2018 Taylor & Francis. This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in The Routledge Companion to Air Transport Management on 31 January 2018, available online: https://www.taylorfrancis.com/books/9781315630540
gro.hasfulltextFull Text
gro.griffith.authorLohmann, Gui M.
gro.griffith.authorSpasojevic Sijacki, Bojana


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