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dc.contributor.authorPrentice, Catherine
dc.contributor.authorCorreia Loureiro, Sandra Maria
dc.date.accessioned2019-07-11T03:00:45Z
dc.date.available2019-07-11T03:00:45Z
dc.date.issued2018
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2018.05.003
dc.identifier.urihttp://hdl.handle.net/10072/380607
dc.description.abstractThe current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are related to consumers to engage with luxury fashion brands, and that such engagement leads to subjective well-being. The data was collected at a well-known venue for luxury fashion brands in Lisbon. The results show that social motives are indeed significantly related to customer engagement which affects an individual's subjective well-being. Some customer engagement behaviors partially mediate the relationship between social motives and well-being. Discussion of these findings and implications for the literature and practitioners conclude the paper.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherElsevier
dc.publisher.placeUnited Kingdom
dc.relation.ispartofpagefrom325
dc.relation.ispartofpageto332
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume43
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.subject.fieldofresearchcode1503
dc.titleConsumer-based approach to customer engagement - The case of luxury brands
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorPrentice, Catherine


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