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dc.contributor.authorPrentice, Catherineen_US
dc.contributor.authorLoureiro, Sandraen_US
dc.date.accessioned2019-06-11T12:30:56Z
dc.date.available2019-06-11T12:30:56Z
dc.date.issued2018en_US
dc.identifier.issn0969-6989en_US
dc.identifier.doi10.1016/j.jretconser.2018.05.003en_US
dc.identifier.urihttp://hdl.handle.net/10072/380607
dc.description.abstractThe current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are related to consumers to engage with luxury fashion brands, and that such engagement leads to subjective well-being. The data was collected at a well-known venue for luxury fashion brands in Lisbon. The results show that social motives are indeed significantly related to customer engagement which affects an individual's subjective well-being. Some customer engagement behaviors partially mediate the relationship between social motives and well-being. Discussion of these findings and implications for the literature and practitioners conclude the paper.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherElsevieren_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofpagefrom325en_US
dc.relation.ispartofpageto332en_US
dc.relation.ispartofjournalJournal of Retailing and Consumer Servicesen_US
dc.relation.ispartofvolume43en_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchMarketingen_US
dc.subject.fieldofresearchcode150599en_US
dc.subject.fieldofresearchcode1505en_US
dc.titleConsumer-based approach to customer engagement - The case of luxury brandsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.hasfulltextNo Full Text


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