dc.contributor.author | Buyucek, Nuray | |
dc.contributor.author | Knox, Kathy | |
dc.contributor.author | Rundle-Thiele, Sharyn | |
dc.date.accessioned | 2019-05-29T12:36:55Z | |
dc.date.available | 2019-05-29T12:36:55Z | |
dc.date.issued | 2018 | |
dc.identifier.issn | 2042-6763 | |
dc.identifier.doi | 10.1108/JSOCM-10-2016-0062 | |
dc.identifier.uri | http://hdl.handle.net/10072/380615 | |
dc.description.abstract | Purpose – This paper aimed to examine the role of social factors and individual factors on alcohol drinking
in a licensed premise.
Design/methodology/approach – An unobtrusive covert systematic observational study of 632
licensed premise patrons was conducted during May 2015.
Findings – Convergence between genders was observed with females drinking as much and as long as
males; 57.9 per cent of patrons drank two and more servings, exceeding daily recommended amounts. Social
factors such as group size are more influential on drinking than individual factors such as gender and
smoking status. Serving practices such as straws and buying drinks in rounds influence the quantity of
alcohol consumed.
Research limitations/implications – The study focussed on one licensed premise. Replication of the
method outlined in the current study in different licensed venues, states and countries will permit the role of
policy, drinking environments and drinking cultures to be understood.
Practical implications – Drinking patterns of both genders are converging. Thus, intervention efforts
should target both genders.
Originality/value – This paper contributes a structured observation protocol that extends our
understanding of alcohol drinking beyond quantity by incorporating observation of duration of consumption
for each serve, permitting identification of social and environmental factors that can be used to lower licensed
premise alcohol drinking. | |
dc.description.peerreviewed | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Emerald Group | |
dc.publisher.place | United Kingdom | |
dc.relation.ispartofpagefrom | 40 | |
dc.relation.ispartofpageto | 57 | |
dc.relation.ispartofissue | 1 | |
dc.relation.ispartofjournal | Journal of Social Marketing | |
dc.relation.ispartofvolume | 8 | |
dc.subject.fieldofresearch | Sociology | |
dc.subject.fieldofresearch | Sociology not elsewhere classified | |
dc.subject.fieldofresearchcode | 4410 | |
dc.subject.fieldofresearchcode | 441099 | |
dc.title | Observing alcohol drinking in licensed premises: a formative social marketing study | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Rundle-Thiele, Sharyn | |