An application of Keller’s brand equity model in a B2B context

Author(s)
L. Kuhn, Kerri-Ann
Alpert, Frank
Pope, Nigel
Griffith University Author(s)
Year published
2010
Metadata
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Book Title
Brand management
Volume
4
Publisher URI
Copyright Statement
© 2010 Sage. The attached extract is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher's website for further information.
Subject
Marketing not elsewhere classified
Publication URI
Collection