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dc.contributor.authorL. Kuhn, Kerri-Annen_US
dc.contributor.authorAlpert, Franken_US
dc.contributor.authorPope, Nigelen_US
dc.contributor.editorFrancesca Dall’Olmo Rileyen_US
dc.date.accessioned2017-04-24T09:50:45Z
dc.date.available2017-04-24T09:50:45Z
dc.date.issued2010en_US
dc.date.modified2011-05-30T06:57:41Z
dc.identifier.isbn9781848602083en_US
dc.identifier.doihttp://www.sagepub.com/home.naven_AU
dc.identifier.urihttp://hdl.handle.net/10072/38076
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSageen_US
dc.publisher.placeLondonen_US
dc.publisher.urihttp://www.uk.sagepub.com/books/Book23348en_AU
dc.relation.ispartofbooktitleBrand managementen_US
dc.relation.ispartofchapter62en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom221en_US
dc.relation.ispartofpageto244en_US
dc.relation.ispartofvolume4en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleAn application of Keller’s brand equity model in a B2B contexten_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.rights.copyrightCopyright 2010 Sage. The attached extract is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher's website for further information.en_AU
gro.date.issued2010
gro.hasfulltextNo Full Text


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