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  • City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior

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    Green86446.pdf (215.0Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Green, A
    Grace, D
    Perkins, H
    Griffith University Author(s)
    Perkins, Helen E.
    Grace, Debra A.
    Green, Amelia J.
    Year published
    2018
    Metadata
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    Abstract
    City branding literature discounts the nonmarketer-controlled aspects of city brand meaning co-creation as part of everyday, sociocultural meaning-making. Engaging a fundamental gap within this theoretical oversight, the present article explores how socially constructed and, thus, inherently uncontrollable elements of the city communicate symbolic messages about the city during the course of daily urban life. Specifically, the article contributes to marketing theory by conceptualizing how (1) urban reminders, (2) the arts, and (3) residential behavior emit symbolic messages in highly interrelated ways that see these elements ...
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    City branding literature discounts the nonmarketer-controlled aspects of city brand meaning co-creation as part of everyday, sociocultural meaning-making. Engaging a fundamental gap within this theoretical oversight, the present article explores how socially constructed and, thus, inherently uncontrollable elements of the city communicate symbolic messages about the city during the course of daily urban life. Specifically, the article contributes to marketing theory by conceptualizing how (1) urban reminders, (2) the arts, and (3) residential behavior emit symbolic messages in highly interrelated ways that see these elements propel the interconnected meaning-making processes enveloping city brands. Subsequent critical discussion further demonstrates how the more holistic view of city brand meaning-making processes that we develop opens up a fresh lens to grasp more of city brand meaning co-creation, advance intellectual debates around city branding, and, ultimately, expand the frontiers of marketing theory.
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    Journal Title
    Marketing Theory
    Volume
    18
    Issue
    3
    DOI
    https://doi.org/10.1177/1470593117753978
    Copyright Statement
    Green, A., Grace, D., Perkins, H., City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior, Marketing Theory, Vol 18, Issue 3, 2018. Copyright 2018 The Authors. Reprinted by permission of SAGE Publications.
    Subject
    Marketing Theory
    Commerce, Management, Tourism and Services
    Publication URI
    http://hdl.handle.net/10072/381070
    Collection
    • Journal articles

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