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dc.contributor.authorGreen, A
dc.contributor.authorGrace, D
dc.contributor.authorPerkins, H
dc.date.accessioned2019-08-22T00:25:57Z
dc.date.available2019-08-22T00:25:57Z
dc.date.issued2018
dc.identifier.issn1470-5931
dc.identifier.doi10.1177/1470593117753978
dc.identifier.urihttp://hdl.handle.net/10072/381070
dc.description.abstractCity branding literature discounts the nonmarketer-controlled aspects of city brand meaning co-creation as part of everyday, sociocultural meaning-making. Engaging a fundamental gap within this theoretical oversight, the present article explores how socially constructed and, thus, inherently uncontrollable elements of the city communicate symbolic messages about the city during the course of daily urban life. Specifically, the article contributes to marketing theory by conceptualizing how (1) urban reminders, (2) the arts, and (3) residential behavior emit symbolic messages in highly interrelated ways that see these elements propel the interconnected meaning-making processes enveloping city brands. Subsequent critical discussion further demonstrates how the more holistic view of city brand meaning-making processes that we develop opens up a fresh lens to grasp more of city brand meaning co-creation, advance intellectual debates around city branding, and, ultimately, expand the frontiers of marketing theory.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherSage Publications
dc.publisher.placeUnited Kingdom
dc.relation.ispartofpagefrom349
dc.relation.ispartofpageto369
dc.relation.ispartofissue3
dc.relation.ispartofjournalMarketing Theory
dc.relation.ispartofvolume18
dc.subject.fieldofresearchMarketing Theory
dc.subject.fieldofresearchcode150506
dc.titleCity elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionPost-print
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyrightGreen, A., Grace, D., Perkins, H., City elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavior, Marketing Theory, Vol 18, Issue 3, 2018. Copyright 2018 The Authors. Reprinted by permission of SAGE Publications.
gro.hasfulltextFull Text
gro.griffith.authorPerkins, Helen E.
gro.griffith.authorGrace, Debra A.
gro.griffith.authorGreen, Amelia J.


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