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dc.contributor.authorGreen, Ameliaen_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.authorPerkins, Helenen_US
dc.date.accessioned2019-05-29T12:38:19Z
dc.date.available2019-05-29T12:38:19Z
dc.date.issued2018en_US
dc.identifier.issn1470-5931en_US
dc.identifier.doi10.1177/1470593117753978en_US
dc.identifier.urihttp://hdl.handle.net/10072/381070
dc.description.abstractCity branding literature discounts the nonmarketer-controlled aspects of city brand meaning co-creation as part of everyday, sociocultural meaning-making. Engaging a fundamental gap within this theoretical oversight, the present article explores how socially constructed and, thus, inherently uncontrollable elements of the city communicate symbolic messages about the city during the course of daily urban life. Specifically, the article contributes to marketing theory by conceptualizing how (1) urban reminders, (2) the arts, and (3) residential behavior emit symbolic messages in highly interrelated ways that see these elements propel the interconnected meaning-making processes enveloping city brands. Subsequent critical discussion further demonstrates how the more holistic view of city brand meaning-making processes that we develop opens up a fresh lens to grasp more of city brand meaning co-creation, advance intellectual debates around city branding, and, ultimately, expand the frontiers of marketing theory.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherSage Publicationsen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofpagefrom349en_US
dc.relation.ispartofpageto369en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalMarketing Theoryen_US
dc.relation.ispartofvolume18en_US
dc.subject.fieldofresearchMarketing Theoryen_US
dc.subject.fieldofresearchMultidisciplinaryen_US
dc.subject.fieldofresearchcode150506en_US
dc.subject.fieldofresearchcodeMDen_US
dc.titleCity elements propelling city brand meaning-making processes: Urban reminders, the arts, and residential behavioren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.hasfulltextNo Full Text


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