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dc.contributor.authorWatson, George F
dc.contributor.authorWeaven, Scott
dc.contributor.authorPerkins, Helen
dc.contributor.authorSardana, Deepak
dc.contributor.authorPalmatier, Robert W
dc.date.accessioned2019-07-04T12:31:56Z
dc.date.available2019-07-04T12:31:56Z
dc.date.issued2018
dc.identifier.issn1069-031X
dc.identifier.doi10.1509/jim.17.0034
dc.identifier.urihttp://hdl.handle.net/10072/381072
dc.description.abstractThe adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications
dc.publisher.placeUnited States
dc.relation.ispartofpagefrom30
dc.relation.ispartofpageto60
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of International Marketing
dc.relation.ispartofvolume26
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchStrategy, management and organisational behaviour
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3507
dc.titleInternational Market Entry Strategies: Relational, Digital, and Hybrid Approaches
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2018 American Marketing Association. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorPerkins, Helen E.
gro.griffith.authorWeaven, Scott K.
gro.griffith.authorSardana, Deepak
gro.griffith.authorPalmatier, Robert W.


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